#12: Award-winning Loyalty in Italy - AS Roma and Advice Group

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Recorded20 Nov 2019

Publisherfeeds.captivate.fm ↗

Handlerec:9287345

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Sports fans are incredibly loyal advocates of their Clubs - sometimes from generation to generation. So why would a professional football Club like AS Roma invest in a loyalty programme?? This episode discusses the clever strategies and approach taken by AS Roma with the help of their agency Advice Group - resulting in them winning three separate loyalty awards in the 2018 Loyalty Magazine Awards - including Best Regional Champion of the Year for Western Europe.I interview Laura Cagnacci about their strategy and performance and insights from various industries driving loyalty and direct relationships with customers.

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