#148: B2B Loyalty and Case Studies (Short Show Summary)

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Recorded04 Oct 2021

Publisherfeeds.captivate.fm ↗

Handlerec:9287209

Show notes

This episode is a short summary of my conversation with Dr David Cox, a loyalty practitioner who also boasts a PhD in loyalty marketing.Based on the success and awards he has achieved for clients such as IBM, he shares what key tools he and his company Motivforce have used to drive such powerful commercial results. He also discussed the key loyalty trends that were emerging as a result of Covid-19. Listen for my short summary of episode #43 of "Let's Talk Loyalty".Show Notes:1) David Cox - CEO of Motivforce2) Let's Talk Loyalty Episode 43

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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