In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models.Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands. She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches. Robbie has spent many years encouraging brands to cultivate a must-have, "craveable" programme that customers and users simply cannot live without. In this episode, we explore why retailers, brands and businesses - large or small - absolutely must consider offering subscriptions or memberships as an additional "bow in their quiver" if they wish to remain competitive in their markets.Show Notes:1) Robbie Kellman Baxter, Strategic Consultant, Peninsula Strategies2) www.robbiekellmanbaxter.com

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