Hong Kong's Cathay Pacific Airways recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from Paul Smitton, Director of Customer - Lifestyle at Cathay Pacific Airways. Paul explains Cathay's new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals. Along with merging their two loyalty programmes in to one, Cathay is also exploring innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels. Cathay is an increasingly innovative brand, with plenty of insights to inspire ideas for you too!Show Notes:1) Cathay Pacific rewards programme2) Paul Smitton, Director Customer - Lifestyle at Cathay Pacific Airways 3) CORRECTION: Within the episode, Paul mentions ‘HKSARG’ as ‘semi-autonomous region’, and it should have been referenced as ‘special administrative region’.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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