Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.In this episode, we talk with Derek Whitworth, Managing Director of Marketing & Loyalty Optimization at Air Canada, about the incredible relaunch of the Aeroplan rewards programme.Aeroplan won the prestigious "Golden Loyalty Award for Excellence in Management" in 2021 and is beloved by Canadians.In this episode, we discuss the new Aeroplan proposition, with impressive new partners, unique upgrade awards and a host of new options for members.This is a can’t-miss episode for airline enthusiasts and loyalty professionals alike.Show Notes:1) Derek Whitworth, Managing Director, Marketing & Loyalty Optimization at Air Canada2) Air Canada's Aeroplan

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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