In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to solve them. Billy Loizou is the Vice President, Go To Market APAC at Cheetah Digital and an advisory member of Australian Loyalty Association.Billy shared a great case study using NFTs to build customer loyalty, and why loyalty is perhaps the most important tool for any marketer in 2022 as cookies become obsolete. As privacy rules go into effect and marketers need to revisit traditional customer engagement techniques, we discussed other options that can lead to successful customer acquisition and recurring revenue.This discussion includes some great case studies of innovative companies really pushing the envelope with their customer loyalty programmes.This episode is sponsored by Cheetah Digital.Show Notes:1) Billy Loizou on LinkedIn2) "Created for Marketers by Marketers" podcast3) Cheetah Digital

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