Let's Talk Loyalty

#231: Building Your Program's Profitability - Loyalty's Hidden Potential

01 Jun 2022

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Description

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episode, Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media, share their expertise and insights on this high margin opportunity.We discussed the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase their returns on their loyalty program investment.Join us for a discussion about both the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand and potentially also with advertising partners. Show notes:Sonder MediaJonathan HopkinsAngus FrazerTime Stamps:02:46 - Favorite Loyalty Program05:12 - How does owned media can measure and obviously increase the return on investment of loyalty programs.11:38 - How to Identify the best way to monetize owned media without compromising core business objectives14:41 - What are the particular loyalty programs or sectors and categories that are working for this opportunity with owned media?18:30 - Brands Sonder Media worked with20:35 - Understanding the Value of Owned Media25:12 - What other types of opportunities for value and attention should we consider?27:20 - The Opportunity of Brands for Media

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Let's Talk Loyalty

#231: Building Your Program's Profitability - Loyalty's Hidden Potential

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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