Ikea describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach.Joining me today to share how that philosophy creates customer loyalty is Penny Shaw, the Global Loyalty Manager for Ikea.Penny shares some of the initiatives that have emerged from deep customer insights to increasingly recognize and reward members of the Ikea Family program, not just for their transactions, but also for other ways they interact with the brand.As well as this innovation, Penny also explains the background and proposition for the brand-new Ikea Business Network – another entirely new concept, targeted at supporting the needs of small and micro business owners around the world.Show Notes:1) Penny Shaw, the Global Loyalty Manager for Ikea2) Ikea

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