This episode features a truly inspirational customer relationship program from Quebec in Canada.SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec.Joining this episode to explain all about the “Inspire” program is Nevine Baracat, the CRM and brand lead for SAQ in Quebec, who explains how they have transformed their business from a traditional store to a digitally-enabled relationship which truly helps their customers “choose better”.Listen to enjoy the discussion with Nevine Baracat from SAQ, with thanks to our friends in Comarch.Hosted by Paula Thomas.Show Notes:1) Nevine Baracat2) SAQ3) SAQ: Inspire Program4) Comarch

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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