Today's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children!Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom.Originally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and a thriving online business, catering to both teachers and parents. The business had been operating a program called the “Teacher’s Club” for over 20 years, but about 2 years ago, it realized it needed a complete overhaul! Alex Tavera was brought on board to advise on a complete redesign and a new strategy for the business, and in late 2021, he led the launch of their new loyalty program. With a new name and a completely new strategy, combined with some great technology and a supportive leadership team, Lakeshore Rewards is now an incredibly exciting program that is going from strength to strength! Listen to enjoy this inspirational conversation with Alex Tavera, Director of CRM, Email and Loyalty with Lakeshore Learning Materials. Show Notes:1) Lakeshore Learning Materials2) Alex Tavera3) Lakeshore Rewards4) #84: Virgin Red Loyalty Programme Launches in the UK5) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

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