Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years. McDonald’s is, of course, the world’s leading global foodservice retailer, with over 40,000 locations in over 100 countries!Just recently, the business was listed in second place in the *World's Most Innovative Companies of 2023*, and they now operate loyalty programs in over 50 markets, with over 50 million members active!Joining me today to share this incredible story is Bess Cades Director, Customer Engagement Strategy and Lifetime Value for McDonald’s.Listen to learn the insights behind the extraordinary growth for McDonald’s Rewards around the world, a program that in time, could become one of the world’s largest loyalty programs.Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands. Show Notes:1) McDonald’s2) McDonald’s Rewards3) Bess Cades Director, Customer Engagement Strategy and Lifetime Value4) World's Most Innovative Companies 2023 5) Watch the full video interview at www.Loyalty.TV

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