#425: Create Customers Obsessed with Your Brand by Obsessing about Your Customers

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Recorded29 Aug 2023

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Show notes

Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famousloyalty firms and travel and hospitality brands in the world, particularly in the US market.Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand. Show Notes1) Guy Cierzan2) Andrew Kelly3) Hydrate Loyalty

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