In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users. Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.Show Notes :-1) Mark Sage2) YuuRewards3) DFI Retail 3)#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

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