Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory University, Dan McCarthy, who researches key marketing topics that loyalty marketers love, such as customer lifetime value. McCarthy now writes and lectures extensively on customer lifetime value as well as a new concept "customer based corporate valuation" and his work appears in major academic and business media outlets including the Harvard Business Review, Wall Street Journal, FT and CFO Magazine.In addition to his academic career, he has extensive commercial experience supporting companies like Nike with their customer insights and strategies. His latest company Theta Equity Partners is also successfully commercialising his knowledge of customer loyalty.In this interview, he also shares his latest insights on the Pareto Principle as well as the consumer behaviour changes he sees emerging in early statistical data as a result of Covid 19. Listen to this latest episode of "Let's Talk Loyalty" to hear the latest insights from the academic world of loyalty marketing.Show Notes:1) Daniel McCarthy of Emory University - Assistant Professor of Marketing at Emory University2) Twitter: @d_mccar3) Harvard Business Review January 2020 Report - The Loyalty Economy4) Theta Equity Partners5) Professor Byron Sharp

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