In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC). Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty. His course, Hospitality Loyalty Strategy, is taught through USC's College of Hospitality, Retail and Sport Management and Darron is a steward of the hospitality sector. Darron shares his unique perspective into the mindshare of the next generation of loyalty marketers. We also discuss the drivers of loyalty in hospitality and the go-forward state for the loyalty industry.The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee.Show notes:1) Darron Kirkley2) USC's College of Hospitality, Retail and Sport Management3) University of South Carolina (USC)

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