In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space. Yes Rewards is a programme designed to drive customer lifetime value by incentivising cross-sell across its extensive portfolio of brands. Despite the unique challenges of the pandemic, Suryaveer Singh successfully launched the Yes Rewards programme and in this interview, he shares the challenges, solutions and intention behind the programme, as well as some of their early successes. Listen to this episode of "Let's Talk Loyalty" to enjoy some new ideas from this ambitious programme and respected regional brand - truly a global voice of loyalty.This episode is sponsored by Comarch.Show Notes:1) Suryaveer Singh - Head of Loyalty at ENOC2) Yes Rewards - Fuel & Convenience loyalty programme by ENOC 3) Emirates National Oil Company 4) “Switch it up” article on Chipotle's loyalty strategy to incentivise new product trial

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