Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program (#659)

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Recorded10 Apr 2025

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Show notes

In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.Hosted by Bill HanifinShow notes:1) Steve McClelland2) WestJet3) WestJet Rewards4) Bill Hanifin5) The Wise Marketer6) Moneyball: The Art of Winning an Unfair Game (Book)7) Red Notice: A True Story of High Finance, Murder, and One Man's Fight for Justice (Book)

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