Leveling Up with Eric Siu
Episodes
Are Crypto & NFTs An Inflationary Hedge? (100 Years of Data)
18 Feb 2022
Contributed by Lukas
In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report a...
2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr.
17 Feb 2022
Contributed by Lukas
In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing...
Alex Lieberman on Being a CEO at 28
15 Feb 2022
Contributed by Lukas
In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to mana...
Top 5 Cryptocurrency To Invest In For Long Term Thinkers in 2022
11 Feb 2022
Contributed by Lukas
In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that. TIME-STAMPED SHOW NOT...
How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin)
10 Feb 2022
Contributed by Lukas
In this episode, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning ...
How to build an NFT team, defining your NFT values, and more - NFT Journey pt 1
08 Feb 2022
Contributed by Lukas
In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values! TIME-STAM...
How Membership Based NFTs Create High Floor Prices
04 Feb 2022
Contributed by Lukas
In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes! TIME...
Kevin Rose's NFT Price is Skyrocketing. Here's Why
03 Feb 2022
Contributed by Lukas
In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing!
How Eric Built FOMO For His NFT Project (And How You Can Join)
02 Feb 2022
Contributed by Lukas
In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join!
Axie Infinity Co-founder’s Vision on Gamifying the Entry to Web3
02 Feb 2022
Contributed by Lukas
Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him. TIME-STAMPED SHO...
Axie Infinity Co-founder Reveals The ULTIMATE Secret to Web3 Marketing
27 Jan 2022
Contributed by Lukas
In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to th...
The Secret of Axie Infinity Co Founder Jeff Zirlin in Running a Growth Team
25 Jan 2022
Contributed by Lukas
In this episode, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forw...
Axie Infinity Co-founder Reveals How They Are Achieving their BHAG of A BILLION Players
21 Jan 2022
Contributed by Lukas
In this episode, Axie Infinity Co-founder discusses their 'Big Hairy Audacious Goal' on achieving a BILLION players! TIME-STAMPED SHOW NOTES [00:00...
How Axie Infinity Generates 6 Billion Dollar Circulating Market Cap
20 Jan 2022
Contributed by Lukas
In this episode, we are going to talk about how Axie Infinity generates 6 billion dollars circulating market cap! Learn how does Axie work and why the...
The TOP Community First NFTs to Consider for 2022 & Beyond
13 Jan 2022
Contributed by Lukas
In this episode, I focus on 9 NFTs that have the best community and long-term utility for 2022. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:08]...
How Big Brands Like Nike Are Utilizing NFTs in Their Marketing
11 Jan 2022
Contributed by Lukas
In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways...
Crypto (Web3) Marketing Trends for 2022 & Beyond
06 Jan 2022
Contributed by Lukas
In this episode, I am going to talk about Crypto Marketing trends for 2022 and beyond! Learn more about the freshest ideas and amazing tactics you can...
Crypto (Web3) Marketing 101
04 Jan 2022
Contributed by Lukas
In this episode, I am going to talk about Crypto Marketing 101. Learn more about the world of Web3 and how people are marketing there! TIME-STAMPED...
A Simple Way To Get Influencers To Promote Your NFT Project
30 Dec 2021
Contributed by Lukas
In this episode, I am going to talk about some simple ways to get influencers that can promote your NFT projects. Learn different useful tools and str...
5 Reasons On Why Community Is The Future of Marketing
29 Dec 2021
Contributed by Lukas
In this episode, I am going to talk about the 5 reasons why "Community" is the future of marketing! Discover the benefits of creating an amazing commu...
Why Airdrops Like $SOS Are A BIG Deal for The Future of Marketing & Business
28 Dec 2021
Contributed by Lukas
In this episode, I am going to talk about why Airdrops like $SOS are a "Big Deal" for the future of marketing and business. TIME-STAMPED SHOW NOTES ...
How To Build A $100M Network That's Indestructible
23 Dec 2021
Contributed by Lukas
In this episode, we are going to talk about how to meet badass people that will help you build a $100M network that is indestructible. Find out how yo...
THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+
22 Dec 2021
Contributed by Lukas
Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jum...
How to Get Your Dream Clients in 2022
21 Dec 2021
Contributed by Lukas
In this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond. Understand the importance of forming long-term rel...
7 🔥 Crypto Web3 Careers for 2022 & Beyond
14 Dec 2021
Contributed by Lukas
In this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in ...
How to secure your NFTS from hackers
09 Dec 2021
Contributed by Lukas
Today, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your asse...
Marketing Masterclass Bored Ape Yacht Club
07 Dec 2021
Contributed by Lukas
Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for ...
How Social Tokens Will Change Marketing FOREVER
03 Dec 2021
Contributed by Lukas
Today, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing ...
THE #1 Marketing Trend: How Web3 Will Change Marketing Forever
01 Dec 2021
Contributed by Lukas
Today, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have t...
How Gary Vee Sold 1M Copies Of His Books Through NFTs
29 Nov 2021
Contributed by Lukas
Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from h...
Why Community Is The Future Of Marketing
23 Nov 2021
Contributed by Lukas
Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of c...
How FTX Does Marketing ($25B Valuation!) + How They Can Improve
19 Nov 2021
Contributed by Lukas
Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions. TIME-STAMPED SHOW NOTES: [00:00] - Intro [0...
8 HOT Marketing Careers for 2022 & Beyond
16 Nov 2021
Contributed by Lukas
Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers wi...
How to Promote Your NFTs The Right Way
12 Nov 2021
Contributed by Lukas
Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relatio...
How Synthesis Plans To Reinvent Our Education System (Elon Musk's Kids Went Through This Program!)
10 Nov 2021
Contributed by Lukas
Today’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solv...
Crypto Marketing 101: How Coinbase, BlockFi, FTX & More Do It Right
09 Nov 2021
Contributed by Lukas
Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them. TIME-STAMPED SHOW NOTES: ...
Why I Invested $101,500 Into Gary Vee's NFTs, Veefriends
08 Nov 2021
Contributed by Lukas
Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this...
What Facebook's 'Meta' Rebrand Means For Marketers
06 Nov 2021
Contributed by Lukas
Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and...
How To Buy Solana NFTs Safely and Easily
05 Nov 2021
Contributed by Lukas
Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT a...
Amazon's Imitation Game: Copy Your Way To Business Success
04 Nov 2021
Contributed by Lukas
In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it...
David Spinks Reveals Key Secrets to Growing Red Hot Communities
03 Nov 2021
Contributed by Lukas
When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagin...
6 Marketing Trends That Will Crush It for 2022 & Beyond
02 Nov 2021
Contributed by Lukas
Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future. TIME-STAMPED ...
How Alex Hormozi Is Thinking About Building Generational Wealth
29 Oct 2021
Contributed by Lukas
We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of...
Are Twitter Ads Worth It For 2021?
21 Oct 2021
Contributed by Lukas
Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of i...
How To Transfer Your NFTs on Opensea Safely To Another Wallet
19 Oct 2021
Contributed by Lukas
In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to i...
Why I Spent $110,000 On This NFT (& How I'm Thinking About the ROI)
14 Oct 2021
Contributed by Lukas
In this episode, I am going to talk about why I spent $110,000 on this NFT! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(B...
Gary Vee's Veefriends NFTs Traded Over $81M Because of THIS
13 Oct 2021
Contributed by Lukas
In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one....
How to Find Legit NFT Artists & Work With Them Effectively
11 Oct 2021
Contributed by Lukas
If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his...
How To Think About Investing In Long Term NFTs
07 Oct 2021
Contributed by Lukas
It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happeni...
Reaction to The Pandora Papers (Entrepreneur's POV)
05 Oct 2021
Contributed by Lukas
The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offs...
TikTok Just Hit 1B Monthly Active Users (But Does It Have Long Term Potential?)
30 Sep 2021
Contributed by Lukas
TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook th...
How I'm Building a Path to $100M in Annual Revenue
28 Sep 2021
Contributed by Lukas
Thanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various bu...
6 Secrets They Don’t Tell You About Building Wealth
24 Sep 2021
Contributed by Lukas
The wealthy aren’t wealthy because they’re good at saving. They're wealthy because they know how to make their money work for them. In today’s e...
How I Went from Minimum Wage to Millionaire - and How You Can Too
23 Sep 2021
Contributed by Lukas
How I went From Minimum Wage to Millionaire - and How You Can Too On today’s show, Eric shares his experiences with us and tells us more about how ...
Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn
18 Sep 2021
Contributed by Lukas
The story of Mailchimp's recent acquisition by Intuit for $12 billion is such a fascinating example of the power of bootstrapping a business with a lo...
Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z
09 Aug 2021
Contributed by Lukas
Today’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equip...
The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue
02 Aug 2021
Contributed by Lukas
The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue Today’s guest is Dr. Glenn Vo. Not only is he a practicin...
How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers
26 Jul 2021
Contributed by Lukas
Today, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand...
How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire
19 Jul 2021
Contributed by Lukas
Today’s guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy...
He Went From E-commerce & Course Creator to 8 Figure Software Entrepreneur + Millions of Followers
12 Jul 2021
Contributed by Lukas
Today’s guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses...
What to look for in an M&A Deal
07 Jul 2021
Contributed by Lukas
Today we are going to talk about what to look for in an M&A deal!
Fanduel for Esports - How Esports One Is Growing Rapidly at 20-40% MoM In A Hot Industry
05 Jul 2021
Contributed by Lukas
Today’s guest is Matt Gunnin, the CEO and Co-Founder of Esports One which is the first real-time fantasy platform that makes watching esports compet...
Questions You Should Be Asking The Other Team
02 Jul 2021
Contributed by Lukas
Today we are going to talk about the questions you should be asking the other team!
Simple 5-Step Mergers & Acquisitions Checklist
30 Jun 2021
Contributed by Lukas
Today we are going to talk about Simple 5-Step Mergers & Acquisitions Checklist!
How Creator-Investor Garry Tan Leveled Up His Fund From $7M AUM to $770M AUM
28 Jun 2021
Contributed by Lukas
Today’s guest is Garry Tan from Initialized, a company that focuses on investing in high potential software startups at the seed stage and earlier. ...
How to Fail During an M&A Integration
25 Jun 2021
Contributed by Lukas
Today we are going to talk about 'How to Fail During an M&A Integration?'
How to Source M&A Deals
23 Jun 2021
Contributed by Lukas
Today we are going to talk about How to Source M&A Deals?
AdSkills' Justin Brooke Talks About Book Funnel Secrets While Eric Talks About The Path To Leveling Up
21 Jun 2021
Contributed by Lukas
Today’s episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a weal...
M&A Transaction Structures: Asset Sale vs Stock Sale
18 Jun 2021
Contributed by Lukas
Today we are going to talk about M&A Transaction Structures: Asset Sale vs Stock Sale!
Top 16 Questions To Ask During M&A Due Diligence
16 Jun 2021
Contributed by Lukas
Today, Eric gives a rundown of the core questions you should be asking during the due diligence of mergers and acquisitions and the implications of ea...
How Toucan Co-Founder and CTO Shaun Merritt Hacked the Art of Language-Learning
14 Jun 2021
Contributed by Lukas
Today’s guest is Shawn Merritt the co-founder and CTO of Toucan, a Chrome extension that allows you to learn a new language while you browse the int...
How To Make The Most of Twitter
11 Jun 2021
Contributed by Lukas
While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is...
4 NEW Social Media Careers for 2021 & Beyond
10 Jun 2021
Contributed by Lukas
If you’re looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of deve...
Podcast Advertising Set To Reach $2B By 2023 - Here's What That Means For You
09 Jun 2021
Contributed by Lukas
A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by...
Do Personality Tests Actually Work? (Insightful Data)
08 Jun 2021
Contributed by Lukas
Today Eric discusses if personality tests are actually helpful from a business perspective. Tuning in you’ll hear about his three favorite personali...
How Andy Fowler, CEO of Nutshell, Built a Successful Business in the Crowded World of CRM
07 Jun 2021
Contributed by Lukas
How do you start a successful business in the heavily crowded world of CRM? Today on Leveling Up, we talk to Andy Fowler, Cofounder and CEO of Nutshel...
What Is The Peter Principle? (and How To Avoid It)
04 Jun 2021
Contributed by Lukas
Today we are going to talk about the Peter Principle and how to avoid it.
Book Review - 7 Powers (and How I'm Using for My Businesses)
03 Jun 2021
Contributed by Lukas
Today we are going to talk about the book 7 Powers and how I'm using it for my businesses.
Why Companies Should Allow Side Hustles
02 Jun 2021
Contributed by Lukas
Today we are going to talk why companies should allow side hustles
How to Hire A-players Consistently With This Simple Hack
01 Jun 2021
Contributed by Lukas
Today we are going to talk how to hire A-players consistently with this simple hack.
Lessons on Acquisitions and Income Share Agreements with Three-Time Founder and Grain CEO Mike Adams
31 May 2021
Contributed by Lukas
Today’s guest is Mike Adams, Cofounder and CEO of Grain, a SaaS platform that records, transcribes, and shares highlights from Zoom video calls. Mik...
Are NFTs Dying?
28 May 2021
Contributed by Lukas
Today we are going to talk about NFT and answer the question Are NFTs Dying?
How To Build An Audience With A Book
26 May 2021
Contributed by Lukas
While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the...
How to Actually Make Money From Podcasting
25 May 2021
Contributed by Lukas
Today we are going to talk How to Actually Make Money From Podcasting?
Why You Should Build Communities, Not Audiences with Tony Whatley
24 May 2021
Contributed by Lukas
Why You Should Build Communities, Not Audiences with Tony Whatley In the tech and software industry, there is a lot of skepticism around coaching. To...
Should You Publish A Book?
21 May 2021
Contributed by Lukas
If you have ever thought about writing a book, today’s episode is for you! Eric shares wisdom from his experience of publishing his book, Leveling U...
Launchpad Business Case Study: Using One Business To Scale Into Multiple Businesses
20 May 2021
Contributed by Lukas
Launchpad Business Case Study: Using One Business To Scale Into Multiple Businesses A launchpad business can be any business without a lot of overhea...
Enterprise Influencer Marketing 101 - How Does It Work?
19 May 2021
Contributed by Lukas
Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers ...
How Dan Martell Helps SaaS Founders Grow By 216% on Average
17 May 2021
Contributed by Lukas
How Dan Martell Helps SaaS Founders Grow By 216% on Average Today we talk to Dan Martell, the founder of the Saas Academy, which is currently rebrand...
Why Clubhouse Is NOT The Next Big Thing
13 May 2021
Contributed by Lukas
Why Clubhouse Is NOT The Next Big Thing Despite us investing a significant amount of time on Clubhouse this year, there are good reasons to believe t...
How The Morning Brew Co-Founders Hire The Best Media Talent & Think About The Future
10 May 2021
Contributed by Lukas
How The Morning Brew Co-Founders Hire The Best Media Talent & Think About The Future Today we speak to Co-Founders Alex Lieberman and Austin Rief of...
What Are Shoppable Livestreams?
07 May 2021
Contributed by Lukas
What Are Shoppable Livestreams? In today’s episode, Eric talks about shoppable live streaming, which is a livestream where someone talks about prod...
How To Start A Digital Marketing Agency in 2021
06 May 2021
Contributed by Lukas
Whether you want to be self-employed or create a source of income to fund other projects, there are many good reasons to start your own digital market...
Reaction to Google Ads Insights
05 May 2021
Contributed by Lukas
Today, Eric looks at the new Google Ads Insights, which surfaces trends tailored to your business so that you can see if you're keeping up with demand...
11 Quick, Simple Sleep Hacks
04 May 2021
Contributed by Lukas
Sleep is one of the ‘power-ups’ in your life and, in order to perform at a high level, it’s important to get good rest. From preparing for bed t...
How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market
03 May 2021
Contributed by Lukas
How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market Today’s guest is Kulveer Taggar, CEO of and co-founder of Zeus, a new...
How Jon Levy Masterfully Connects Celebrities and Influential People (And How You Can Too)
01 May 2021
Contributed by Lukas
The greatest predictor of human longevity, apart from genetics, is close ties and social integration. According to today’s guest, research has shown...
Social Media Trends for 2021
30 Apr 2021
Contributed by Lukas
Today on Leveling Up, Eric looks at the social media trends for 2021. He gives a breakdown of what’s growing in popularity and what’s declining or...
Why Clubhouse Will Fail
29 Apr 2021
Contributed by Lukas
Why Clubhouse Will Fail In today's episode, Eric continues his series on Clubhouse by explaining some of the major obstacles facing its success. He t...
This SEO Strategy Is Infinitely Better Than Link Building (Podcast version)
28 Apr 2021
Contributed by Lukas
In today’s episode, Eric shares the SEO strategy that he has found to be significantly more valuable than link-building: relationships. Find out how...