Let me help you find your people online (Worksheet included below!)The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being?Listen to this episode to discover:What your brain is really scanning for when someone lands on your feed (hint: it's not your credentials)Why your "professional" content might be alienating your potential clientsThe counterintuitive reason you should collect more rejections, not fewerThe beliefs you're hiding that would make the right people obsessed with youUnless you prioritize this, you'll keep attracting lukewarm followers who never buy anything.________________Worksheet: five questions for leading with who you areQuestion 1: What's your natural way of speaking that you edit out to sound more professional?Examples: Maybe you're naturally blunt and tell people exactly what they need to hear, but you soften everything because you're terrified of being called mean. Maybe you use crude humor but sanitize everything because you're afraid people will think you're inappropriate. Maybe you explain things through weird pop culture references but force yourself to use boring, generic examples instead.Question 2: What aspects of how you actually work and became who you are, are you hiding because you feel like it's not relevant?Examples: Maybe you have ADHD and work chaotically, but you're ashamed and spend hours forcing your content into logical order. Maybe you started your business after getting fired for being "difficult to work with" but craft some vague story about turning setbacks into opportunity. Maybe you grew up in foster care and that trauma is exactly what makes you good at helping people, but you never mention it.Question 3: What part of your personality do you think would make people unfollow you?Examples: Maybe you're ruthlessly competitive but exhaust yourself trying to sound zen and balanced. Maybe you have a dark, pessimistic outlook that makes you great at spotting problems, but you force yourself to sound positive and sunny. Maybe you're judgmental as hell with strong opinions but act nonjudgmental because being judgmental is "bad."Question 4: What gets you genuinely excited that you think is too weird to share?Examples: Maybe you're obsessed with reality TV but fear it makes you look stupid. Maybe you're fascinated by serial killers but don't want people to think you're disturbed. Maybe you're still obsessed with Disney movies at 45 but fear no one will take you seriously.Question 5: What beliefs do you hold that you intentionally avoid mentioning because it feels like too much?Examples: Maybe you think having kids isn't for everybody but avoid the topic because you don't want people to think you hate children. Maybe you think most people complaining about being "triggered" are avoiding personal responsibility but don't want to be insensitive. Maybe you believe people who are constantly broke are making terrible financial decisions but won't say it out loud because you don't want to look like an asshole. This week's challenge: Pick ONE question and share something real about it in your next post, story, or email. Watch what happens.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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