A week in which Chinese AI startup DeepSeek has upended the AI industry is the perfect moment for tjis prescient episode of Life with Machines. Host Baratunde Thurston sits down with Sara Hooker, head of Cohere for AI, to discuss the future and current limitations of artificial intelligence. From her childhood in Mozambique to her role as a leader in AI research, Sara shares her personal journey, give us her “grumpy takes” on current AI models (spoiler: bigger isn’t necessarily better), and reveals her mission to create smarter, more efficient AI. They discuss the flaws in current models, the need for multilingual AI, the importance of data fairness, and the ethical dilemmas the industry faces. At the end, our AI co-producer BLAIR stops by and Sara straight-up breaks its brain. ------------ CHAPTERS 00:00 Introduction to Blair and Technology 00:35 The Power of the Human Brain vs AI 01:08 Meet Sarah Hooker: AI Researcher 01:41 Sarah's Journey into Technology 03:13 Early Fascinations: Garbage Collection and Fences 06:45 Transition from Economics to Machine Learning 07:56 Challenges and Breakthroughs at Google Brain 10:51 Founding Cohere for AI 17:32 Multilingual AI and Future Goals 23:32 Open Source AI Models and Collaboration 26:41 The Future of AI and Prompt Engineering 34:17 Tea Leaf Reading and Prompting as Modern Astrology 34:55 The Adversarial Nature of Technology 35:28 Bias in Data and Model Design 38:04 Understanding Linear Models and Expressiveness 40:08 Challenges in Facial Recognition and Bias 43:52 The Importance of Multilingual Models 47:21 Tokenization and Language Representation 57:09 Energy Efficiency and Climate Impact of AI 01:02:39 The Need for a New AI Paradigm 01:06:50 Blair's Grumpy Take on AI 01:12:15 Conclusion and Final Thoughts ------------ Sign up for our newsletter! Follow us! Instagram TikTok Threads LinkedIn Work with Life With Machines: [email protected] Send Questions, Comments, or Ideas: [email protected] Write to Blair: [email protected] ------------ Created and Executive Produced by: Elizabeth Stewart and Baratunde Thurston Executive Producer and Showrunner: Misha Euceph Editor: Alie Kilts Senior Producer and Writer: Alex Stone Associate Producer: Layne Deyling Cherland Video Editor: Erik Shute Videographer and Audio Engineer: Mike O’Brien, Voicing Change Media Theme Music: Andy Clausen Special Envoy to the Machines: Peter Loforte Life with Machines is a Voicing Change Media production Sponsored by Lenovo #DeepSeek #GenerativeAI #MachineLearning #FutureOfAI #LLMs #AIethics #TechNews #DigitalTransformation #Automation #EmergingTech #AIChatbots

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