Ryan Moran, an entrepreneur and investor known for his expertise in e-commerce and brand-building, shares the incredible story of how he sold his company for $16 million, only to buy it back later for pennies on the dollar. Moran takes listeners through his journey of building the company from the ground up, scaling it, and eventually making the decision to sell. He reflects on the highs and lows of the sale process and the unexpected challenges that came after the deal was done. Despite the success, Moran reveals how losing control of the business led him to rethink his approach to entrepreneurship and what he values most.The episode then shifts to a fascinating discussion of Moran’s decision to repurchase the company, a move that required not just financial investment, but a new mindset and a willingness to start over. Moran explains the process of buying back his company, the lessons he learned from both the success and failure of the sale, and the strategies he employed to rebuild the business stronger than before. Through his candid storytelling, Moran emphasizes the importance of resilience, the power of learning from mistakes, and how the experience has shaped his perspective on business and life. This episode provides invaluable insights into the entrepreneurial journey, showcasing the significance of persistence and the ability to pivot when faced with unforeseen circumstances.CHAPTER TITLES3:00 - The Journey Begins: Selling for $16M5:30 - Early Days: Growing the Company8:00 - The $16M Sale: What Went Right10:30 - Post-Sale Realities: A Sudden Shift13:00 - Buying It Back: The Big Decision15:00 - Rebuilding the Business from Scratch17:30 - Overcoming New Challenges19:00 - What I Learned from Losing the Company20:30 - The Power of Persistence in Entrepreneurship22:00 - Future Plans: Moving Forward After the ComebackConnect with Ryan Moran:SOCIALS - Ryan Daniel Moranhttps://www.capitalism.com/https://www.capitalism.com/playbookConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
Our business at its peak, we sold it for $16 million. Rudy, we were doing $10 million a year in sales when we sold it. It was doing a few hundred thousand dollars in revenue. That's how much that it had degraded. So we bought it back. We're on the same exact playbook. Hadn't changed. Same product, same people, same strategies. And guess what? The company is growing again.
Here's the takeaway that was so profound for me.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
What's up, guys? Welcome back to another episode of Living the Red Life. We have a special episode today with one of my longest internet marketing entrepreneur friends and a really cool story how he sold his supplement companies for $16 million and then re-bought it for pennies on the dollar and a very close friend for many years. Ryan, welcome to the show.
Thanks for having me, Rudy. I mean, we knew each other when I was just scraping this little company together on the climb up even before I sold it and then bought it back. So you've seen the entire journey. Thank you.
Yeah, yeah, a long time. Literally, I moved to America, joined a couple of masterminds, met you at like one of the first. I was just like finishing grad school and starting my fitness business. And I think I shared this with you, like one of the first marketing events I ever went to in my life, especially in America, was your event, Saturday Night Live.
Yeah, I sat at the back of the room and like taking notes. And it was right before we went to Ben Greenfield's house. And I think you were there, too. And this was like, what, eight years ago. And then, you know, a few years later, we became close friends. And I spoke on that stage. And then, you know, we've been friends ever since. So cool full circle story. But let's let's dive in.
Tell us about you and the supplements to kick us off.
I cut my teeth as your traditional internet marketer, like many of us do, learning affiliate marketing or a skill set like SEO or pay-per-click marketing or whatever the hack is at the time. But about eight, nine years into my career, I realized that if you do this stuff for a real business, a real business meaning something that you can scale and sell, then then it works a lot better.
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