SUMMARYMatt Steffanina, a world-renowned dancer, choreographer, and YouTube sensation, joins the conversation to share his journey from an awkward beginner to a global dance icon. He dives into how he built his massive online presence, the power of giving away value for free, and why connecting authentically with an audience is crucial for long-term success. From early struggles to viral success, Matt reveals the mindset shifts that helped him turn his passion into a thriving business.Throughout the discussion, Matt also opens up about the challenges of entrepreneurship, including losing his first YouTube channel and having to start from scratch. He offers valuable insights on how creators can monetize their brand beyond sponsorships, emphasizing the importance of unique selling propositions (USP) and community engagement. He also shares his personal growth journey, highlighting the importance of mental well-being, balance, and taking the time to step back from the hustle to generate new ideas. Whether you're an aspiring content creator or an entrepreneur, Matt’s story is packed with lessons on resilience, creativity, and strategic growth.CHAPTERS02:30 - From Hobby to Viral Sensation04:45 - The Power of Talking on Camera07:10 - Giving Away Value for Free – The Ultimate Growth Hack09:35 - How to Build a Loyal Community That Buys from You12:00 - Going Beyond Swag: Turning Influence into a Brand14:25 - The Struggles of Entrepreneurship Nobody Talks About16:50 - Bouncing Back After Losing Everything19:15 - The One Business Lesson I Wish I Knew Earlier21:40 - The Secret to Work-Life Balance as a Creator24:05 - From Awkward Beginner to Dance SuperstarGUEST DETAILSGuest Name: Matt SteffaninaInstagram: @MattSteffaninaYouTube: Matt SteffaninaWebsite: www.dncr.comDNCR App: app.dncr.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life what's up guys welcome back to another episode of living the red life today we're going to talk all about influence building a tribe a brand
a mass movement which this guy's definitely done here with my friend matt he's built his following to over 30 million yes that was not an error 30 million we've been friends for many years met in la originally and now look we're both here in miami so welcome to the show buddy yeah man thanks for having me great to finally connect here
yeah so 30 million right and and you you guys have probably seen this man dancing around you may have not known it was him but uh probably the most famous dance influencer and educator i would say is that a pretty fair statement or one of right and you've been doing it how many years
I started on YouTube in 2007, so coming up on 18 years on YouTube.
18 years. So 30 million, but key point already, not an overnight success, right? It's not like, hey, I started this YouTube a year ago and got 30 million. So let's start there. What's the story over the last two decades?
Yeah, so I started in a smaller town in Virginia. I was bored in high school. Thought I'd pick up dancing. I saw, you know, Usher, Chris Brown, Justin Timberlake. I want to learn that. And there weren't a lot of opportunities. So I found YouTube really early. And I thought, man, like, I could probably learn by posting my videos here. People give me feedback. Maybe I'll meet other dancers.
And so it really just started out as that. And I sort of fell into this viral YouTube thing really early on.
Yeah.
But the main thing that I noticed is that the more I shared my story and my vulnerabilities along the way, my failures as well as my successes, the more people engaged with the channel. And so I was really early on showing how bad I was. You know, I was starting out as a 17 year old kid in a small farm town trying to learn how to dance. And, you know, here we are today.
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