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Living The Red Life

How a Small-Town Designer Built Multiple Businesses

12 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What drives Adria Nicole Laxson's creative ambitions?

0.031 - 25.401 Adria Nicole Laxson

I just always feel like I want to accomplish something. And normally it just means I want to make something pretty. And then once we got into business, it's just like, that's, I was just like focused in and that's what I did. And learned how to make every kind of product you could make and get things overseas. Adria Laxon is a resilient, innovative, and accomplished entrepreneur.

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25.581 - 45.698 Adria Nicole Laxson

And the founder of Citabella, from launching a nationally recognized brand to expanding into multiple ventures, she has built a reputation for turning bold ideas into lasting success. I can't fit in this box. I'm not going to make it here. In this box, everybody cares. Everything you do. I just gave up like caring about that stuff.

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45.758 - 51.283 Adria Nicole Laxson

Not like became a hoodlum, but just becoming, I think, authentically me.

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51.263 - 65.492 Rudy Mawer

My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.

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65.607 - 70.151 Ray Gutierrez

Welcome back to another episode of the Living Your Legacy podcast, a Red Life edition.

Chapter 2: How did Adria transition from web design to entrepreneurship?

70.531 - 89.568 Ray Gutierrez

Joining me today is a maker of legacies. Before platforms, before social media, there was the wild, wild west, which was called the interwebs. And my cohort here, Adria Nicole Laxson, is a fellow maestro of Dreamweaver, Weaver of Dreams.

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90.529 - 91.249 Adria Nicole Laxson

Yes.

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91.429 - 95.513 Ray Gutierrez

How does it feel to be in the future, be amazingly disappointed?

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95.493 - 110.209 Adria Nicole Laxson

I mean, we spent so much time learning those programs and every once in a while I know somebody can come up with something and I'm like, well, I could have done it better. But still, that took five seconds. So I think you won.

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111.53 - 112.291 Ray Gutierrez

Welcome to the show.

112.331 - 113.272 Adria Nicole Laxson

Thank you.

113.793 - 116.095 Ray Gutierrez

We just finished filming your episode for Legacy Makers.

116.535 - 116.796 Adria Nicole Laxson

Yes.

117.056 - 118.918 Ray Gutierrez

Do you feel like you made legacies?

Chapter 3: What challenges did Adria face while building her brands?

129.34 - 132.585 Ray Gutierrez

Right on. What are we going to learn about you in your legacy makers episode?

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133.046 - 168.472 Adria Nicole Laxson

How I grew up, part of the religious family. Part of it, I had fun and did creative things when I was younger. And then we get into business. And then once we got into business, it's just like that's I was just like focused in. And that's what I did and learned how to make every kind of product you could make and get things overseas. Total designer now that we know all the creative suite.

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168.592 - 169.814 Adria Nicole Laxson

Yeah, yeah, yeah, yeah, yeah.

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170.114 - 172.036 Ray Gutierrez

You know, we figured out the full toolkit.

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172.397 - 172.497

Yeah.

172.477 - 173.299 Adria Nicole Laxson

Oh, yeah.

173.339 - 175.604 Ray Gutierrez

We crawled so everyone else could run. Yes.

176.205 - 185.304 Adria Nicole Laxson

I mean, it may even be that Dreamweaver was the first one where I was actually learning, okay, okay, up, up, up a folder, up a folder.

Chapter 4: How does authenticity influence Adria's business strategy?

185.565 - 190.155 Adria Nicole Laxson

Oh, God. Because once you start, yeah, that's how I didn't know what I was doing.

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190.255 - 203.575 Ray Gutierrez

Oh, man, you're already giving me severe PTSD of like... Subfolder structure is not going correctly. You're going to break subdomains. Oh, no. Yeah. But this is like old school talk, like early 2000s, like pre-Britney Spears internet.

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205.298 - 211.486 Adria Nicole Laxson

People can't do the same thing nowadays. I know. It's like view source.

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211.506 - 213.369 Ray Gutierrez

I'm like, ah, good old HTML.

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213.469 - 215.832 Adria Nicole Laxson

Yes. Yes.

216.132 - 219.558 Ray Gutierrez

So talk about that desire to kind of break the rules and learn more.

Chapter 5: What role does persistence play in achieving entrepreneurial success?

219.598 - 222.042 Ray Gutierrez

You kind of that's kind of like your North Star till this day.

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222.082 - 234.804 Adria Nicole Laxson

I just always feel like I want to accomplish something. And normally it just means I want to make something pretty and then put it in the house, put it online. You know, I like it.

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235.085 - 237.128 Ray Gutierrez

Even if it upsets you, you just want to make something pretty.

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237.108 - 247.999 Adria Nicole Laxson

Oh, it never upsets me. If I'm in a really bad mood, I probably won't want to make something pretty. Do you make anything at all when you're in a bad mood?

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248.3 - 248.4

Uh...

248.887 - 249.668 Ray Gutierrez

Besides silence?

249.688 - 261.745 Adria Nicole Laxson

I pay bills. Oh, that's good. Because I feel like I'm already going to, you know, not like this. So might as well, if I'm in a bad mood, pay bills.

261.765 - 263.388 Ray Gutierrez

Yeah, I clean when I'm in a bad mood.

Chapter 6: How did Adria's upbringing shape her creative journey?

263.688 - 266.352 Ray Gutierrez

I just start cleaning. I do the dishes. I just get really angry.

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266.372 - 267.694 Adria Nicole Laxson

Headphones on? Yeah, for sure.

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267.714 - 278.789 Ray Gutierrez

I lock in. Actually, that headphones on is when I'm editing. I'm completely locked in. And everything needs to go away. Talk about your outfits and talk about how you're expressing yourself just beyond the norm.

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279.35 - 297.876 Adria Nicole Laxson

I think I started surprising people with the purple hair, but I don't even know how long that's been. Five years now? Yeah, yeah, yeah. And purple fades kind of fast. Sometimes it's really purple, and then a month later, you wash it five times, and it's quite a bit lighter.

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Chapter 7: What unique innovations has Adria introduced in her businesses?

297.916 - 333.78 Adria Nicole Laxson

Right on. But I love doing it that way. I get... I get a lot of compliments and that kind of thing. So, yeah. And then I like... In the beginning, I was a big fan of Kate Spade. And this outfit, you can tell. But I've always had my... Little things to change the dress, like the belt and, you know, something that goes underneath it. And the jewelry has to be changed up into something, you know.

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334.141 - 350.201 Adria Nicole Laxson

And I've even changed up shoes, and they were chained up kind of. I have them here. That's awesome. Yeah, but I like to make my own things and definitely look like... You didn't just, you thought about that.

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Chapter 8: What future plans does Adria have for her ventures?

350.241 - 359.156 Ray Gutierrez

Sure. Yeah. Well, what's your first memory, you putting one thing, the other thing together and going, ah, it's pretty. Like, how old were you when you started, like, on your path of creation?

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359.576 - 375.803 Adria Nicole Laxson

I remember liking, really liking clothes when I was younger. And my mom actually said, you were so, like, you didn't want to wear that. If you didn't want to wear that, you didn't wear that. So apparently I... wanted to wear certain things from a very young age.

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376.224 - 405.112 Adria Nicole Laxson

But the main thing I remember, which kind of leads into this, because I played outside all the time, was that we were in this shop and there was just this beautiful red dress. And it was a little frilly dress. Yeah, and she got it for me, and I don't know, something about that red dress just did it for me. Oh, for sure. You know, now it's got to be more fabulous.

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405.493 - 417.814 Adria Nicole Laxson

And I used to put on, like, cute little boots with skirts to dance to music because I felt cool in my little skirt and boots.

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418.215 - 418.315

Yeah.

418.7 - 423.208 Ray Gutierrez

Oh, yeah, I'd put on massive hair gel on my hair and pretend I was Elvis Presley in front of my grandmother.

423.228 - 425.612 Adria Nicole Laxson

I love that.

426.554 - 440.438 Ray Gutierrez

Yeah, talk about, like, you are a jack-of-all-trades. Folks are going to take a good look at you and be like, ah, another artist. No, dude, you're good with numbers. You're good with the guff. Talk about the montage of awesome that you are.

441.228 - 470.543 Adria Nicole Laxson

First of all, thank you. That's very sweet. Well, I mostly learned all of that accounting for our... It was Ross's in my first store. And it was just right down the street from our house. We sometimes would drive the four-wheeler, but it wasn't built out back then. But I had to learn because the way that we were put into this business, I wouldn't have done it exactly like it was done. But...

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