Transcript generated automatically by AI and may contain errors.
Chapter 1: What is the main topic discussed in this episode?
We are a private-style gym. All of our equipment's custom-built and manufactured, and our focus is bodybuilding and powerlifting. We've been told by so many people, this is where they come to fight their demons. It feels like they can just let everything go in there and leave everything in there, and that's what they want.
And a lot of people call it, we're the psych wars.
Trevor and Samantha Pellerin are veteran entrepreneurs and the founders of Psychotic Iron Athletic Club. Drawing from their commitment to discipline, resilience, and personal growth, they create a community that empowers others to build strength, transform their mindset, and become the best version of themselves.
We took a awful, horrendous building and did everything ourselves.
It just keeps getting better and better because we keep pouring into it and giving back new saunas, additional supplements, just upgrade and upgrade and upgrade until there's no other gym that can compete with us.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Welcome back to another episode of the Living Your Legacy podcast, the red life edition. For Insight Success, I am Reggie Terrence. Joining me today is Trevor and Samantha...
Pellerin.
Pellerin. What an amazing last name.
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Chapter 2: What inspired Trevor and Samantha to create Psychotic Iron Athletic Club?
And they're both co-founders and co-owners of?
Psychotic Iron Athletic Club.
All right. What happens at the Psychotic Iron Athletic Club? Does everyone just kind of, like, sit around and kumbaya and drop shrews and, like, lift things over their head? Sorry, that's, like, my really weird millennial, like, detective work. So, absolutely not.
Not even close.
Perfect.
And lifting things over your head, that's one of the things that they do, absolutely. But we are a private-style gym. All of our equipment's custom-built and manufactured, and our focus is bodybuilding and powerlifting. So the reason we're called Psychotic Iron Athletic Club, we have a very dark aesthetic. Everything is very blacked out. What?
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Chapter 3: How did they transform an abandoned building into a gym?
Equipment's solid black. Yes. And everything's covered. It's just spotlights. There's no bright overhead lightings, none of that. So it's really fighting your demons.
dude, it's the theater, like, what's really happening in your head is, my God, you've done it! I'm so happy! Like, I've always said, like, gyms are so, like, ugh, like, who wants to work out of this weird purple device? With the bright lights.
Yeah. There's bright lights. But go ahead, go ahead. Yeah, so we have a lot of different, like, spotlights, but also we have a lot of little accents of blue. Yes. So it took us a while trying to figure out which color we wanted to be accents because you can't just have all black. For sure.
Chapter 4: What unique customer experience do they offer at their gym?
You know, you got to have a little pop. So, yeah, our blue floors in the aerobic room, those are pretty cool, but they have little spotlights everywhere, so... Right on.
I always walk into like a Whole Foods and you can clearly tell like, oh, they warm up the rooms with a different kind of light and they make their products look so much more, I don't know, quality. It's really, it's like I come from theater and cinema, so it's always about how you light your shot. Yeah.
So are you essentially just creating a gym where folks can just like selfie all day because everything is just lit so well? Or is this really... All in the mind, body, and soul.
It's already configured for basically influencers because we know fitness influencers are huge these days. Same thing for bodybuilders.
You really saw it as a fitness influencer.
And even for bodybuilders that film because it's important now as another source of income for them. But not only that, from a bodybuilding aspect, lighting is everything.
Oh, yeah.
So how can you critique your muscles whenever you can't see them because they're washed out under bright lights? So whenever you can really see those defining keys, whether it's shoulders, legs, whatever it might be, you can really get the critiques all the way down. For sure. Just by something as small as changing the lighting schemes.
Oh, yeah. No, for sure. It brings me back to moments where Rudy and I were just shooting the first episodes of Legacy Makers. So there was a lot of downtime. Not anymore, of course. So we'd go and head up the gym, but it would be content day. So he would give me the flexes and things and I'd shoot in slow-mo. And then we were looking around and he'd go, why don't I just...
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Chapter 5: How does community play a role in member retention?
We're not, we're not, we're not hating shields. We're not doing the fun stuff that we see in movies. We're all doing it here now around devices. So we're going to release that energy. Where did this mythos come from? Where did this idea come from?
PTSD. Oh yeah. Um,
So I've had this idea to build a gym like this for, I guess, quite a while. I've always lived in that dark space in my head. A lot of bodybuilders, that's how they see life, especially whenever you just see the spotlights. the lights that you're standing under. But, and you really just, you know, you're cast behind other people's shadows, all the greats, and you just want to be one of them.
But then you step under the spotlights and, you know, you tell yourself you're nothing. You're not going to be good enough. You're never good enough. Like, wait. Yeah.
Ronnie Coleman was one of my first clients.
Yes. Really?
I'm not fucking with you, man. What? I was there when he lost the Olympia. I filmed it for BSN. No way. I was in Vegas and filmed him lose it.
That's awesome.
I was backstage and him with the gap. I'm like, and he was yelling. I'm like, why are you filming him? And Ronnie was like, film, film. Because he would go there, squeeze, squeeze, squeeze, let him breathe. And the moment he would walk backstage, he would almost collapse.
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Chapter 6: What mindset is essential for success in fitness entrepreneurship?
Are you moving on to a bigger facility? Are you looking to do a Miami Beach version?
What happens next? We're looking to expand and franchise. Right on.
We're about to move.
Yeah, we're actually in the process of moving to Texas to start expanding out further towards more Central America instead of just, you know, out west. This first one was really like, you know, our baby and like our test, I guess you can say, to see like, are we doing this right? Absolutely. And we're on the path, brother.
The success that it's brought in just the 10 months that since we've opened doors, it's thriving at such an exponential rate. And for that simple matter, we're the only gym in New Mexico that has maintained a five star rating since the day we've opened. Amazing. It has not gone down. It has not deceased. None of that.
And it just keeps getting better and better because we keep pouring into it and giving back.
I was going to say the fact that you have a brick and mortar is amazing. Cause nowadays the number one competitors of the Disney's and the universal studios is all of y'all. He's now you're creating brick and motors that are experiences that are fine to the you've niched up. It's like, Oh, I'm getting this cool Mario cart vibe, but at this facility where I'm doing, I'm getting angry.
Like I do watching 300 or movie theater. I can do that in the gym now. Cause the gym looks like a movie theater. Like you see these bars that are like half domed and it looks like it's half the actual in-person experience of the arena where like you're These facilities are no longer brick and mortars. They're this. They have to be sets. They have to be experiences.
Because this device, whatever we put on our phones, I said that at 1.11, sorry. This device, it's so much creative, especially now with AI. So when you have the ability to conjugate actual humans to do something together, which is what something you all did, you served. You served.
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Chapter 7: How does lighting impact the gym experience and member motivation?
yeah and um that's the problem with you know a lot of these franchises is you never know who the owners are our franchise is going to be completely different we will be like making appearances not in like a manner of you need to come talk to us more of like we're here and we're here to help just come pick my brain come talk if you have any like let me let us get to know you and you get to know us for sure you want to jump in a gym session let's do it like yeah yeah right on
this is really what we love to do this is truly not you know an income for us this isn't a paycheck this is passion and drive he still works in the oil field that's his daytime job right on dude yeah man good for you dude yeah i still i really worked three jobs right now running the gym um my regular oil filled you know oil and gas blue collar job and personal training um
And then me, it's I'm mom all day. I train clients all day. And then we meet up back at the gym. And then we're at the gym until we go home.
The whole purpose of keeping the full-time job is so that way it isn't an income for us. And we can provide all those members that are giving to us because they trust that we have a good facility. We're going to make it that way. Over and over.
We're always expanding and adding equipment.
Every membership we get gets poured directly back into our facility.
Very cool.
So new equipment every three to six months, new saunas, additional supplements, just upgrade and upgrade and upgrade until there's no other gym that can compete with us.
Man, now that I've got gym owners in front of me, I'm a musician, but I use AI very vividly, and I love it. There's this program called Sonos V5. They're up to V5. They're essentially like the open AI of music. I always thought, man, wouldn't it be cool if your members basically give a little bit of their data to you?
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