How Two Veterans Built a Gym People Obsess Over
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What is the main topic discussed in this episode?
We are a private-style gym. All of our equipment's custom-built and manufactured, and our focus is bodybuilding and powerlifting. We've been told by so many people, this is where they come to fight their demons. It feels like they can just let everything go in there and leave everything in there, and that's what they want.
And a lot of people call it, we're the psych wars.
Trevor and Samantha Pellerin are veteran entrepreneurs and the founders of Psychotic Iron Athletic Club. Drawing from their commitment to discipline, resilience, and personal growth, they create a community that empowers others to build strength, transform their mindset, and become the best version of themselves.
We took a awful, horrendous building and did everything ourselves.
It just keeps getting better and better because we keep pouring into it and giving back new saunas, additional supplements, just upgrade and upgrade and upgrade until there's no other gym that can compete with us.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Welcome back to another episode of the Living Your Legacy podcast, the red life edition. For Insight Success, I am Reggie Terrence. Joining me today is Trevor and Samantha...
Pellerin.
Pellerin. What an amazing last name.
What inspired Trevor and Samantha to create Psychotic Iron Athletic Club?
And they're both co-founders and co-owners of?
Psychotic Iron Athletic Club.
All right. What happens at the Psychotic Iron Athletic Club? Does everyone just kind of, like, sit around and kumbaya and drop shrews and, like, lift things over their head? Sorry, that's, like, my really weird millennial, like, detective work. So, absolutely not.
Not even close.
Perfect.
And lifting things over your head, that's one of the things that they do, absolutely. But we are a private-style gym. All of our equipment's custom-built and manufactured, and our focus is bodybuilding and powerlifting. So the reason we're called Psychotic Iron Athletic Club, we have a very dark aesthetic. Everything is very blacked out. What?
How did they transform an abandoned building into a gym?
Equipment's solid black. Yes. And everything's covered. It's just spotlights. There's no bright overhead lightings, none of that. So it's really fighting your demons.
dude, it's the theater, like, what's really happening in your head is, my God, you've done it! I'm so happy! Like, I've always said, like, gyms are so, like, ugh, like, who wants to work out of this weird purple device? With the bright lights.
Yeah. There's bright lights. But go ahead, go ahead. Yeah, so we have a lot of different, like, spotlights, but also we have a lot of little accents of blue. Yes. So it took us a while trying to figure out which color we wanted to be accents because you can't just have all black. For sure.
What unique customer experience do they offer at their gym?
You know, you got to have a little pop. So, yeah, our blue floors in the aerobic room, those are pretty cool, but they have little spotlights everywhere, so... Right on.
I always walk into like a Whole Foods and you can clearly tell like, oh, they warm up the rooms with a different kind of light and they make their products look so much more, I don't know, quality. It's really, it's like I come from theater and cinema, so it's always about how you light your shot. Yeah. So are you essentially just creating a gym where folks can just like selfie all day because everything is just lit so well? Or is this really... All in the mind, body, and soul.
It's already configured for basically influencers because we know fitness influencers are huge these days. Same thing for bodybuilders.
You really saw it as a fitness influencer.
And even for bodybuilders that film because it's important now as another source of income for them. But not only that, from a bodybuilding aspect, lighting is everything.
Oh, yeah.
So how can you critique your muscles whenever you can't see them because they're washed out under bright lights? So whenever you can really see those defining keys, whether it's shoulders, legs, whatever it might be, you can really get the critiques all the way down.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–1:17
2
What inspired Trevor and Samantha to create Psychotic Iron Athletic Club?
1:17–1:58
3
How did they transform an abandoned building into a gym?
1:58–2:40
4
What unique customer experience do they offer at their gym?
2:40–8:48
5
How does community play a role in member retention?
8:48–12:38
6
What mindset is essential for success in fitness entrepreneurship?
12:38–17:38
7
How does lighting impact the gym experience and member motivation?
17:38–22:32
Speakers
4 identifiedMore from Living The Red Life
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