SUMMARYJustin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income.In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick.CHAPTERS02:00 – From Freelancer to 6-Figure Agency04:12 – Scaling Through Word of Mouth06:03 – Building a Rockstar Team07:55 – The Mindset Shift to CEO09:04 – When to Hire (and Who to Hire First)10:30 – Systems That Saved the Business11:48 – Posting Content Even If It Sucks12:50 – Leveraging AI to Automate Work13:44 – Creating Offers That Sell ThemselvesConnect with Justin:Biz Instagram: Swarmsystem.aiInstagram: JustindaydigitalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: How did Justin transition from freelancer to a 6-figure agency?
What are, you know, five ways to use AI? People are probably not using it right now. So the number one thing I always tell people.
My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Chapter 2: What strategies helped Justin scale through word of mouth?
What's up, guys? Welcome.
back to another episode of living the red life today we're going to talk all about ai systems automations becoming more profitable uh and a bunch more justin's joining me he's been a friend and member for many years um an epic journey you know as he really started to scale his agency he's gone from i think when he joined you're about half a million revenue now multiple millions
Chapter 3: How did Justin build a rockstar team?
growing a big team um getting on stages speaking growing your personal brand so really been epic to see that yeah a to z and we're going to dive into some of the tactics strategies um during his growth period and also what he's doing with hundreds of entrepreneurs to automate their business speed their business up and get more done so welcome thanks for having me So let's start with the journey.
Chapter 4: What mindset shifts did Justin experience on his journey to CEO?
Yeah. Right. So you kind of started, you know, agency, more typical, maybe local agency and stuff, right? Yeah, local.
Now you're worldwide. Yeah, I started out on a local agency, kind of a la carte instead of, you know, where I am now with the system base. But yeah, I started about five, six years ago. And yeah, it's been a journey, man.
Chapter 5: When is the right time to hire your first employee?
And what would you say, like, what were some of the biggest lessons and also stepping stones or achievements where you were like, okay, I'm getting traction now?
Chapter 6: What systems saved Justin's business from burnout?
Yeah, I mean, it really started out as a freelancer, right, where I was just doing graphic design for friends. They'd pay me for this and then get word of mouth out. And then I started to get bigger and bigger deals. I was like, man, I might have something here. It's like, okay, I don't have Google. What was your biggest website build where you were like, damn, that's like a year earning.
Chapter 7: Why is it important to post content even if it’s not perfect?
Yeah, it was like a hundred K deals. Like, wow. Okay. They just gave me this money. I mean, let's do this, but okay. Money. Let's go.
Chapter 8: How can entrepreneurs leverage AI to automate their work?
Yeah, 100k. And what about, where did you, what was your first website, your smallest deal when you first started?
Oh, I mean, one for myself and then two just for friends that, you know, trying to build a WordPress and it took, you know, forever and it just looked ridiculous. And you charged a few hundred dollars. Sure, yeah.
For friends, yeah, people. That's funny.
so so and what about some of the stepping stones through this where you were like really felt you were getting traction you were proud yeah i mean where i felt i was getting traction was just honestly the organic word of mouth because i i mean until until i really started working with you i was all word of mouth and i was able to grow my business to half a million just without any marketing on my own so it's like it just kept i just kept getting more and more leads from my people because i did such a good job it's like
okay, well, let's just keep going and keep going and keep going. So I was just like, all right, I got a business here, I'm committed. So it just organically grew.
But then what were the, so what, and then the big jumps, because I mean, a lot of people listening are at that half a million mark, right? I see so many people there and they get stuck there.
Yeah.
Right. So what was some of the big jumps to get to multiple millions?
The big jumps were one outsourcing, not having to do it all yourself. And then two, you know, obviously the personal brand, big development there to get more traction out there to stand out in a saturated market. But also having different offers and then testing like crazy, you know, just because you have one thing doesn't mean that's going to last forever or scale all of it. Right.
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