SUMMARYKeith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.CHAPTERS02:03 – Creating a Game-Changing DIY Product04:24 – From Best Friends to Business Partners06:11 – The Accidental Breakthrough That Changed Everything08:02 – Breaking Into Big Box Stores10:03 – Dealing with Doubt and Daily Challenges12:05 – Building an All-American, In-House Brand14:05 – Where to Find Their Life-Changing ProductsConnect with Keith & Mike:Website: www.vitalcoat.comFacebook: VitalcoatInstagram: VitalcoatConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
what's up guys welcome back to another episode of living the red life joining me today is mike and keith we're going to chat about how they've taken taken their product nationwide they're in big box stores home depot brands that you probably shop at and they're always innovating and and i love this story how they've constantly innovated they've got this new product that uh it's probably going to disrupt the industry so yeah and we're going to talk a lot about the entrepreneur journey too
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life guys welcome to the show all right thank you thank you so so let's talk about it uh you know you guys are uh obviously doing a lot of great things you're innovating you've got this new exciting product coming out do you want to just tell everyone a bit about how you got here and what you're up to
Sure, so obviously we started, like we said, with a different technology and I wouldn't say that it failed. A ton of hurdles to jump and everything works out for a reason, right? So we stumbled across a different type of coating and we eventually started putting it on shingles.
Well, let's just go big picture if someone's listening because, you know, you're not the typical maybe supplement business that we might interview, right? So do you want to explain big picture what your company does and the products do?
Well, the big picture is that once we organized to do this, we started making coatings in general for concrete for most anything that you will have at your home for home maintenance products. Yeah. The idea was to produce a product that was environmentally friendly, easy to use, but performed at the highest level possible for the least amount of money without having to hire a professional.
Yeah.
The typical DIY, which is what I've always been my entire life. So that falls right into our niche right there. Yeah. created a very unique product that we feel performs close to the solvent epoxies without going into the solvent issues that you bring along with that. And so the homeowner, especially people in areas that have to deal with air quality standards, this is a perfect, perfect solution.
And so you took that product, obviously, you know, the latest one is, you know, really something you're, you're kind of gung ho on and you think it's going to change the industry, you know, take off.
It actually, we actually started it on it in 2010. Yeah. It was, it was, uh, uh, a process to get to there. We noticed that we could use this to preserve shingles and started it and got it onto market in 2013.
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