Bill Allen, a seasoned real estate investor and entrepreneur, brings a wealth of experience in event hosting, business strategy, and personal growth. Known for his company, Seven Figure Flipping, and his work in coaching, Bill shares actionable insights from his journey, emphasizing the importance of structured events, effective follow-up strategies, and personal resilience. In a recent discussion, he explored how leveraging data and communication techniques can maximize event attendance and post-event engagement, offering tips for marketers and entrepreneurs alike. Bill's passion for mentoring extends to his latest project, Kids Who Flip, a TV show empowering young entrepreneurs to succeed in the real estate world.In his conversation, Bill highlighted the significance of using urgency and tailored messaging to bring attendees back into the room during events, noting the impact of a simple text that re-engaged nearly 400 participants. He delved into the nuances of post-event marketing, stressing the importance of segmenting audiences based on their interactions to create effective sales funnels. Beyond business strategies, Bill shared personal lessons about balancing professional and family life, recounting a challenging period in his marriage that ultimately strengthened his relationships. Through his story, Bill emphasizes the need for entrepreneurs to nurture both their businesses and their personal lives, offering a candid look at the highs and lows of his entrepreneurial journey.TIMESTAMPS2:30 - The Key to Successful Event Sales: Filling the Room with the Right People4:00 - Why Knowing Your Target Audience is Crucial for Event Success6:00 - Breaking Down Revenue Streams from Events8:00 - Leveraging Emotional Engagement to Drive Sales10:00 - The Power of Storytelling in Event Presentations12:00 - How to Design Offers That Sell Themselves14:30 - Scaling Event Sales: Strategies for Growth16:30 - Avoiding Common Mistakes in Event Marketing18:00 - Wrapping Up: Your Next Steps for Event Sales Mastery19:15 - Using Scarcity and Urgency to Drive Attendance20:16 - Tailoring Post-Event Marketing to Audience Behavior21:21 - Maximizing Engagement at Large-Scale Events22:07 - Analyzing Non-Buyers for Future Opportunities22:29 - Rapid Fire: Bill’s Biggest Success and Challenge24:33 - How to Connect and Learn More from Bill Allen25:08 - Final Thoughts on Hosting and Learning from EventsConnect with Bill Allen:SOCIALS - Billallenrei https://www.7figureflipping.com https://intheroom.live/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
We did an analysis of my company over the last three years, and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 above all. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events.
And that's a way to structure your business to do a lot of different virtual events, some challenges, maybe a webinar, a half-day masterclass, those kind of things to accelerate the buying process. What is some bigger picture, like three to five big tips for making sales at events?
The first thing that I would say is My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
What's up, guys? Welcome back to another episode of Living the Red Life. Today, we've got an interesting topic that you've probably not thought about. It's event sales and maximizing how much money you make in the room, okay? And joining me today, my friend Bill. He's a very interesting resume, as you could say.
He's put over a thousand houses, retired Navy pilot, made many millions selling his own info products. And he's helped a lot of big people like Funnel Hacking Live and big events add millions in event sales. And most fascinating I find is every time I see him, he's flown his plane to the event and often gives me, you know, offers me a ride home. But Bill, welcome to the show.
Thanks, Rudy. I'm happy to be here, man.
You're a great Uber friend. I can tell you not many friends have offered to. I've been offered several times to fly home on their jet, but not with them driving it. So you definitely stand out.
Well, there will be a day when we fly together. I don't know what it is, but every time I see it, I'll just be like, hey, you got a plan for the ride home? I'll just give you a ride. You just have to go and that's the problem usually.
Oh, yeah. Yeah. Well, hopefully we'll get you to Miami soon. But anyway, let's dive in. So let's talk about event sales. Right. So, you know, part of that, I think a lot of people, part of it is like actually launching an event and filling an event. And I realized after I'd done a few events like, hey, all the money is made like in the room. Right.
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