Living The Red Life
Multi-Million Dollar Project Executive Turned Passion Into a Bakery Empire
16 Feb 2026
Chapter 1: What inspired Keshia to transition from corporate projects to baking?
I feel like everyone can bake. What makes you and your style, your approach so unique to the craft?
Baking is a science and an art, but definitely a science is very specific and you have to have a certain level of discipline. At least for our business, there's a lot of emotion tied to our customer base coming to us and helping them celebrate their most important life's occasions.
You come from the corporate world. What are you teaching others about what you learned in the corporate world?
You're going to hear a lot of no's in your life, no matter what you're trying to do. But in business, there are going to be a lot of obstacles that you'll have to overcome.
You're hustling, but you're also creating the cake. You're DJing. Doesn't it lose a little bit of like the aura? I was like, I'm supposed to be behind the door. Like, you're not like that at all. Yeah, you're like front facing in it, literally in it.
No, I actually love what I do. So I love my life. Getting up, pouring into people, being an example, and people seeing me doing what I do. I think it's probably the bigger message in itself.
my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life welcome back to another episode of living your legacy podcast the red life edition for inside success i am ray gutierrez joining me today is another amazing powerful woman but
There's a reason why. And I'm a little biased because we're both DJs. So she's already one of my favorites. Keisha S. Davis, how are you? Welcome. I am doing great, Ray. Thank you so much. I apologize for calling you Keisha S. Davis. You are not a ship or a cruise ship. I keep calling you like a boat. You are not a boat, ma'am. Sometimes I can move like one.
We literally just wrapped up your episode of Women in Power. Quite a small chaos there, but we got through.
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Chapter 2: How does Keshia blend her baking and DJing passions?
And then I'm running this great bakery in Philadelphia, in North Philadelphia, and how I want to take it to the next level and make it a national brand. We're already trademarked. So, you know, I'm just really trying to do that. And so that's what you're going to learn about in my episode.
So bakery, baking.
Yeah.
Is it quite a business to get into? I feel like everyone can bake. What makes you and your style, your approach so unique to the craft?
Baking is a science and an art, but definitely a science that is very specific. And you have to have a certain level of discipline to get into baking. And... Yeah, some stick-to-it-ness. Because the first case that I baked when I was 12 did not come out right. It was a disaster. Sure. But... Everyone falls on their first jump. But I kept trying.
And I've actually started baking more, more recently. So I'm naturally a cook and I have some other talents. And so I do cake decorating and all that. But baking is a science.
Let's talk about your entrepreneurial journey. You come from the corporate world. What was happening in the corporate world? Did you enjoy it? What did you learn about yourself? What are you teaching others about what you learned in the corporate world?
So I've been in sales. I've sold a lot of things from large IT systems to I mentioned being a telemarketer in college. I learned that resilience is key. Right. You're going to hear a lot of no's in your life. No matter what you're trying to do, but in business, there are going to be a lot of obstacles that you'll have to overcome.
And so that is easily translatable into running a small business because resources do not abound like they do working for a $13 billion food company like I worked before. Holy moly. Yeah.
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Chapter 3: What challenges did Keshia face in her entrepreneurial journey?
Or I love when I'm helping people reminisce about a time they can, you know, their eyes are closed. Yeah. And they're, you know, they're or they're dancing and they're older people dancing like they danced 50 years ago. That feels good. But it's the emotion that is tied to the music. Same thing with baking.
And at least for our business, there's a lot of emotion tied to our customer base coming to us and helping them celebrate their most important life's occasions. So very similar. Very similar.
What is your philosophy when you're crafting? Do you feel like you bake or cook better when you're angry, happy, sad? Yeah.
Or when I just got to get it done. So when I'm more of a person that works very well under pressure, sometimes it might blow up. But if I just got to focus and get this cake done, or if I got to, you know, If I have a short window of time, I got a 20-minute set. Oh, I'm going to bang that 20-minute set out, DJing. We're talking DJing.
Unless you're a 6 o'clock in the afternoon DJ and the room is empty, you don't want to be that DJ playing the bangers at 6 in the afternoon. Don't do that.
Right, right, right. No one likes that DJing. Right, right, right. But if I've got, you know, a couple weeks ago I did a wedding that kind of the band played way too long and I only had a few minutes to play. So I had to kill it in 20 minutes.
You're still DJing weddings? Good for you, man. I cannot wait to get back to my CDJs. I miss it. I miss that environment, being in that world and seeing the room hustle, like seeing the bartenders, the bar backs, the bouncers, having the host escort people to the VIP room. And you're just in the flow. And you're just like, man, I cannot believe I control this energy. I'm just a weird nerd.
Control the energy. That's right. The DJ controls the energy.
Talk about what it's like to spin on vinyl, what it's like to have crates, to be a Serato DJ. Just because we're DJs doesn't mean we're the same. I don't see DJs and she's on Seratos. To me, this is real DJing.
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Chapter 4: How does Keshia ensure customer satisfaction in her bakery?
So I actually organize my crates by BPM. So I might be like 70 to 90 and then 90 to 100. So I'll do that.
I call that energy pockets. This energy pocket, my mids and my highs and then peaks and then launchers.
Yep. And then sometimes it's just a vibe. So I am vibe crates. You know what I mean?
Those are my favorite ones. Yeah. And then you're just, sometimes I don't even know what the artist name is. I'm just looking at the energy. I'm like, oh, I put this in this pocket. I already trust myself that three days ago when I was that person pre-planning this version of myself, that I'm in safe mode.
Yeah, yeah, yeah, yeah.
So talk about some of the pre-planning that it takes or even production planning, product managing, that connecting all of your worlds into one that is you, the producer of your reality.
Yeah.
Yeah, it costs a lot of money to run a bakery. Ingredient costs are high. And so really have to plan at a granular level at this point just to make sure there's not a lot of waste. So coordinating teams with the back office and making sure that our baking teams have the right things they need to make at the right time so our decorating teams can get done and the cashiers get it out the door.
So it's quite a bit of coordination there. To get the customer their cake when they order it. Yeah. It's not like widgets. It's not like, yeah, your widget is back order. So get your cake for your niece's birthday party next month.
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Chapter 5: What lessons did Keshia learn from her corporate experience?
All good. But how would you educate someone like me that's like, yo, what's up, DJ? What up? Love your bakery. Like, let's talk. You could still do whatever. Yeah. Yeah. 40, 14. It doesn't matter.
Design is you're taking care of yourself. Self-care is like a real thing. For sure. Oh, you taking care of yourself. Talk to yourself nice.
Yeah, still working on that. Good self-talk. Still working on that.
You can do it, even when it gets hard. There's a reason why you're doing what you're doing. So focus on that reason, and that should help you get through it. And when you're not moving... you're dying, right?
Very true. That probably explains why I'm always so jittery. What is your DJ name?
Oh, my DJ name is DJ Mystique. Nice. So that's M-I-S-S.
Right on. There's a lot of mystiques out there, but you're DJ cool.
That's a different one. No, no, right on. Changing colors with the crowd.
No, no, no, you're not. Do you sometimes get creative and kind of just like DJ out of your bakery wagon and be like, all right, I'm going to deliver from nine to five, but from five to two in the morning, I'm going to be DJing out of this truck? No. No. You've got a whole sorority that's going to be your fan club chasing after this wagon. Like I really envision.
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Chapter 6: How does community involvement shape Keshia's business ethos?
Yeah. You're like front facing in it, literally in it.
No, I actually love what I do. I'm out here. I have a t-shirt that says I'm doing all the things. All the things. Yeah. So I love my life. Right on. Getting up. pouring into people, being an example, and people seeing me doing what I do, I think is probably the bigger message in itself.
Where should we take this conversation? Anything else you'd like to add? Anything else that we feel like we may have missed in the interview session that you want to make sure you say in the podcast before we wrap up?
I feel like you covered everything. I think you got a lot of my personality.
Yeah. How can people find you and follow your journey?
Find me on Instagram. So you can find the bakery at Cakes by Denise's dot com. Have a cookbook coming out soon. So I did not want to forget that.
Right on. Let's plug your book, please.
It's Denise's Delicacies with Chef Keisha. So and then look for me on Eat This TV. I'm going to be starting my second season of a baking demonstration show on Eat This TV. So that's 12 episodes.
Are we already fighting for ratings between the two apps here? Are we already doing this? Yeah. I love it. You can find her on Inside Success TV or what other app?
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