Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards.Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors.CHAPTER TITLES02:35 - The Key to Crafting an Irresistible Offer04:54 - Scaling from $800K to $2.2M: The Journey07:21 - Email Marketing Strategies: Growing to 25K Subscribers09:35 - The Power of Influencer Collaborations12:10 - Repurposing Content for Maximum ROI14:23 - The Challenges and Benefits of Building Brand Loyalty16:47 - TikTok and the Future of Social Media Marketing19:34 - E-commerce Tech: The Amazon-Inspired UX Formula22:26 - Overcoming Setbacks: Lessons from Hurricane Ian24:45 - A Flavorful Legacy: Chocolate Innovation and Business ResilienceConnect with Barbara & Andreas:Zotterusa.comSmargasy.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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800K to 2.2 million. That's amazing growth. What are the five big picture things we're going to talk about today?
One of the major things is the irresistible offer that we put in place. And the second one was investing into ads. Then the third part that is important, or was important, not to wanting make money on the first order.
Yeah, the lifetime value.
Yes, that was a big change for us. And then investing into social media, newsletter content, and that helped us grow.
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up guys welcome back to another episode of living the red life today if you like chocolate well you are in for a sweet treat let me tell you why andy and barbara are joining me and we're going to dive into five specific ways that they took their business from 800k to 2.2 million in just one year five tactics that i had the pleasure to wash and help them with that they implemented massive growth and hopefully some big lessons for you guys welcome to the show
So, you know, obviously, we're going to dive into some juicy markets and stuff, right? But if someone doesn't know, you know, the chocolate side, and you know, you have the agency side, you mind just giving a quick overview to everyone on what you guys do?
Of course, happy to start. So the chocolate business started as a fun on the side business. The chocolate maker or producer is an Austrian, very famous Austrian chocolate maker. And we knew them for 20 years already. And they are working with our agency for 22 years now. And when Andy and I immigrated to the United States, we missed the chocolate, really.
African chocolate is not the same.
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