Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients.Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success.CHAPTERS02:35 - The Power of Personal Branding in Coaching05:10 - Monetizing Your Podcast: The Right Way07:45 - Indoctrination & Building Audience Trust10:20 - Selling Without Selling: The Subconscious Art of Persuasion12:55 - Creating a Call-to-Action Strategy for Maximum Impact15:30 - The Importance of Warming Up Your Audience18:05 - Using ChatGPT & Automation to Streamline Content20:40 - Why You Should Start a Podcast Now23:15 - The Networking Superpower of Podcasting25:50 - Where to Find Justin Colby & Closing ThoughtsConnect with Justin Colby:Instagram:@thejustincolbyPodcast:The Science of Flipping (Available on Apple Podcasts)Website:JustinColbyCoaching.comOther Podcast:Entrepreneur DNA (Available on Apple Podcasts)Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Full Episode
I can't tell you how many times people will come into my coaching and they'll say, man, you were the first person I started listening to on Apple. And I'm like, so when did that happen? They're like, six years ago. I was like, it took you six years to hire me as a coach. Six years.
What I think people don't love about podcasts, which I'm trying to help people understand this. there's a longer tail to it. So I would just tell people, just as a piece of advice, follow the wave. You might feel like you're late. You might feel like it's already past you. Don't. The wave is still going, right? The money is still pouring into it. Donald Trump is getting on podcasts. It's working.
It's happening.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.
Today, my friend Justin's joining us here in the office, and we're going to dive into the world of podcasting and monetizing and building a brand from podcasts. He has two of the top 10 podcasts in the world in his categories, and we're going to talk about how you're using that to grow a massive coaching community and brand behind it. So what's up? Welcome to the show.
I'm excited to be here. I already love the vibe of the studio. This is great, dude.
Yeah, it's like hidden gem on Miami Beach, right? You walk in this old building and then boom, this is it. That's literally what I was like.
I don't think I'm at the right building texting you. And then it is. And you're like, oh.
home yeah yeah everyone says that because uh actually off topic but the miami law is they can't change because it's all protected buildings right so it's like all super old school and then you walk into this like red explosion oh yeah that's good but let's dive into you so if people don't know who you are uh obviously a lot of people will but you've got a massive real estate background and we're here talking about podcasts and the coaching but you mind just doing a one minute overview
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