Why Humans Are Still Powering AI [Sponsored]

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Recorded03 Nov 2025

Publisheranchor.fm ↗

Handlerec:2107166

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Ever wonder where AI models actually get their "intelligence"? We reveal the dirty secret of Silicon Valley: behind every impressive AI system are thousands of real humans providing crucial data, feedback, and expertise.Guest: Phelim Bradley, CEO and Co-founder of ProlificPhelim Bradley runs Prolific, a platform that connects AI companies with verified human experts who help train and evaluate their models. Think of it as a sophisticated marketplace matching the right human expertise to the right AI task - whether that's doctors evaluating medical chatbots or coders reviewing AI-generated software.Prolific: https://prolific.com/?utm_source=mlsthttps://uk.linkedin.com/in/phelim-bradley-84300826The discussion dives into:**The human data pipeline**: How AI companies rely on human intelligence to train, refine, and validate their models - something rarely discussed openly**Quality over quantity**: Why paying humans well and treating them as partners (not commodities) produces better AI training data**The matching challenge**: How Prolific solves the complex problem of finding the right expert for each specific task, similar to matching Uber drivers to riders but with deep expertise requirements**Future of work**: What it means when human expertise becomes an on-demand service, and why this might actually create more opportunities rather than fewer**Geopolitical implications**: Why the centralization of AI development in US tech companies should concern Europe and the UK

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