Show notes
As the Chief Personality Officer of More Than Words Marketing, Danielle Hughes helps individuals and institutions to develop their Genuine Personality Brands. This allows her clients to own and embody their message, feel comfortable expressing it, and convey what makes them different from their competition so they can attract the right audience and repel the wrong one. Danielle shared that she grew up in a very middle-class household; her father was a dry cleaner, and her mom was a dental hygienist. She started working at the age of 12, and had summer jobs throughout college, where she received a Bachelor of Fine Arts in Advertising Design and Graphic Communications. After graduating, she realized that she was a better writer than a designer. Writing came very naturally to her. She spent the first years of her career learning the ins and outs of business-to-business marketing copy, and then a decade or so at different television networks in ad sales marketing, creating the marketing materials for the sales people to sell programming to advertisers. After her son was born, Danielle spent ten years working part time at a non-profit, helping them with their content, while freelancing on the side. She was able to grow their social media, reshape their newsletter, and be a keynote speaker at their gala, but her professional growth was limited and the money was never there. Eventually Danielle decided to step out of her comfort zone, and pivot from being a freelancer to being an entrepreneur full time. "When I talk now in my business, it's all about bringing enough of yourself to the forefront so that you are finding people that value you for who you are and what you bring to the table, as opposed to filling a role that wasn't even written for you because it's written for anybody who has a bunch of skills. And the skills are the easy part. The fit is the hard part." - Danielle HughesKey takeaways:- Recognize when you’re staying in a position that is preventing you from doing what you truly want to do, but you’re using it as a crutch. Danielle had enjoyed what turned into a 10 year part-time working as a writer for a non-profit organization. but at the end of her time there she realized that the amount she was dedicating to them was holding her back from other opportunities and, frankly, from actually exploring what it was she really wanted to do.- If you run your own business, consider defining a particular niche. Danielle was particularly resistant to the concept of niching; she wanted to be able to work on website copy one day, and a blog the next. It was when she realized that she had become an order taker and wasn’t proactive in her own business that she recognized she needed to figure it out. - Know that your unique personality is what helps you build connections with potential clients. Be yourself! On the advice of her coach, Danielle began to put more and more of her sassy and irreverent personality into her writing. And that became her niche, helping business owners put their personality into their content to connect better with their audience.About the guest:As the Chief Personality Officer of More Than Words Marketing, Danielle Hughes helps individuals and institutions to develop their Genuine Personality Brand. This allows them to own and embody their message, feel comfortable expressing it and convey what makes them different from the competition so they can attract the right audience and repel the wrong one. Danielle isn't a magician but she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.) Linkedin:- https://www.linkedin.com/in/daniellehughes/Instagram: https://www.instagram.com/daniellezhughesWebsite :- https://www.morethanwordscopy.com/Free resource: Personality Brand Bio ChecklistEmail: [email protected]