Two Tacos for My Son. None for Me.
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Imagine standing in a Taco Bell with your young son, counting the change in your pocket. You can afford two tacos for him, nothing for yourself. You've worked since you were 15, you've always hustled, and somehow you still ended up here. At some point or another, you've probably heard yourself asking, how did I get here? I've done everything right, so why does it feel like the ground can disappear at any moment? My guest today, Heather Nelson, has lived through that moment. She walked away from her first marriage with almost nothing, two kids, a room in her dad's house, and a hustle mentality that refused to quit. She rebuilt. Then she quit a job without another lined up, hit rock bottom again, and built two businesses from scratch.
And then her husband was injured and couldn't work for two years. She carried it all. Today, Heather runs The Connection Hive, a hospitality consulting firm in Sonoma County. She co-owns a labor company. She hosts the podcast Life Conversations with a Twist and runs women's empowerment retreats. She is a wife, mother of four, and recent surrogate. This is a conversation about hustle, resilience, financial rock bottom, and what it really means to feel proud of where you've landed. Listen in. Welcome to Making Change With Your Money, a podcast that highlights the stories and strategies of women who experienced a big life transition and overcame challenges as they redefined financial success for themselves.
Now here's your host, certified financial planner, Laura Rotter. Welcome, Heather, to the Making Change With Your Money podcast.
Thank you so much. I'm excited to be here.
Yeah, I'm looking forward to our conversation. I'll start as I always do with the question, Heather, what was money like in your family growing up?
Oh, I love having this conversation. I know I had you on my podcast and I just love talking about money. And I'm so intrigued by the conversation of how people think of it, where it comes from. I know it comes up a lot from our childhood. So great question to answer to start. So when I think back about that question, I grew up, I have a sister who's five years younger than me. And then I have, obviously, my parents were together. My dad was definitely the working. Well, my mom did work a little bit, but definitely my dad was the hustler. He worked in construction and he lived and breathed working. I mean, we never took vacations together. It was because he loved working, which is definitely where my work ethic
I believe it's from him. And my mom worked, but my mom was like a banker. She worked here and there. And then as like my, you know, my kid or me and my sister were growing up, she was kind of more home for us. So we never lived extravagantly. We never, like I said, we never really went on vacations. We lived in the suburbs, you know, in our town and we didn't splurge a lot of money. We, you know, we didn't live, we didn't buy like brand name things. You know, we lived very basic in my eyes of, you know, Now that I have a little bit more idea around money and kind of like where everyone sits now, definitely like we live very bare minimal. We didn't even really go out to eat very much. When I think back, we went like, you know, I think I feel like we went out to fast food a lot.
So I wouldn't say we were like a rich class, but we got by.
Yeah, it sounds like a lot of people I speak with, right, which is you had enough. You're certainly not describing a childhood of scarcity. But it wasn't over the top. There wasn't a lot of spending that was very noticeable there. I'm wondering how that affected you. Was there a sense of that you didn't even pay attention to money or that you wanted things to be different when you grew up?
It's interesting. And I think you and I talked about this a little bit on, on when you were on my podcast, I think I grew up with like the work ethic of you had to, or the thought around money is like you had to work for it. You know? So I remember when I could work, which was 15 years old, I worked. Wow. I had a job at a little taqueria.
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