Kirsten Graham and her partner started Six Figure Business Coaching to help busy entrepreneurs earn more and work less through outsourcing. Kirsten enjoys helping service-based business owners let go of things they don't need to be doing in their business, leverage technology, and earn the money that will provide the freedom and stability they are seeking.Kirsten shares her journey from realizing the power of video marketing in her own real estate and mortgage career to helping business owners elevate their marketing strategies through outsourcing to the Philippines. Our discussion begins with Kirsten's personal financial challenges during her upbringing, notes her entrepreneurial spirit, and follows how she transitioned her skillset into coaching others on financial and business growth. Kirsten's insights into the benefits of virtual assistants for small business marketing, the importance of creating standard operating procedures (SOPs), and the transformative impact of managing finances and outsourcing effectively are key highlights. The conversation also explores the value of mindful spending, consistent marketing efforts, and the importance of aligning one's efforts with their values to truly redefine financial success.“It really taught me the power of video marketing because people would come into the office and they'd watched several of the videos and so they felt like they knew me even though I hadn't met them. So it was a really uncomfortable feeling at first, but that's when I really realized the power of video. When people see enough of your content, they hear your stories, they feel like they get to know you. So when they actually meet you, they're connected to you even though you're meeting them for the first time, and so that was really, really powerful” - Kirsten GrahamKey takeaways: -Name what you love, and your unique abilities. Kirsten shared that one of her unique abilities is problem solving. She found herself naturally coaching other business owners who perhaps need someone to talk things out with, or maybe to challenge them about things they hadn't thought of. Kirsten also loves numbers, so found herself helping clients who struggle with their finances or business expenses.-Translate what you’re doing for yourself into a business. Kirsten and her partner Jeanie started outsourcing some of their business support needs to the Philippines about 16 years ago, after finding that the cost of getting similar support from a domestic marketing agency was prohibitive. They decided to partner and help other people hire overseas because it's so affordable, especially for small business owners. -Consider how you can help others learn from your mistakes. According to Kirsten, there is not a mistake with hiring that she and Jeanie didn't make, from getting taken advantage of by paying someone in advance to probably being the crappiest bosses on the planet. They started their business so that others could avoid making the same mistakes that they did. About the Guest: Kirsten Graham loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team pair each client with a trained Marketing VA who takes care of video/audio editing, social media and email marketing. This frees them up to focus on making money!Website: https://sixfigurebusinesscoaching.com/Linkedin: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/Facebook: https://www.facebook.com/kirsten.graham.3517Free resource: Double Your Income with a Marketing VA Interested in booking a free consultation? Schedule a call.Stay connected:Connect with Laura on LinkedIn@Rotters5 on TwitterConnect with Laura on FacebookSubscribe to my YouTube channelSubscribe to my newsletterGet your free copy of Unlock Your Money Blocks Workbook : Your step-by-step guide to unlocking your blocks to financial freedom.Disclaimer: Please remember that the information shared on this podcast does not constitute accounting, legal, tax, investment or financial advice. It’s for informational purposes only. You should seek appropriate professional advice for your specific information.

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