The Art of Choosing a Museum Architect, with Susanna Sirefman

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Recorded21 May 2025

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How do you choose the right architect for your museum?Is architecture about more than a building? Is architect selection about more than architecture? What is a design “brief”? Why are museum projects on “elephant time”? Are anonymous open design competitions a good thing? What comes after “good design is good business”?Susanna Sirefman (President, Dovetail Design Strategists) discusses “The Art of Choosing a Museum Architect” with host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio).Along the way: cello studies, Winston Churchill, and two lions named Patience and Fortitude. Talking Points:1. Design excellence is a basic human right2. Architecture is about more than a building3. Architect selection is about more than architecture4. Selecting the right architect is vital5. Ask the right questions and you’ll get the right answers6. Moving beyond “Good design is good business”How to Listen:Listen on Apple Podcasts:https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Listen on Spotify:https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Listen at Making the Museum, the Website:https://www.makingthemuseum.com/podcast Links to Every Podcast Service, via Transistor:https://makingthemuseum.transistor.fm/ Guest Bio:Susanna Sirefman, President and Founder of Dovetail Design Strategists, draws from extensive knowledge of the latest design and building trends, providing her clients with unmatched access to both emerging and acclaimed talent in architecture. Trained as an architect at the renowned Architectural Association School of Architecture in London, England, Susanna’s deep knowledge of the field informs her ability to advise on design, synthesize architectural concepts, making architecture accessible to the public.About Making the Museum:Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners | The Exhibition and Experience Design Studio.Learn more about the creative work of C&G Partners:https://www.cgpartnersllc.com/ Links for This Episode:Susanna on LinkedIn:https://www.linkedin.com/in/susanna-sirefman-17b8a813/ Susanna by email:[email protected] Dovetail Design Strategists:https://www.dovetailstrategists.com Links for Making the Museum, the Podcast:Contact Making the Museum:https://www.makingthemuseum.com/contact Host Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:https://www.linkedin.com/in/jonathanalger Email Jonathan Alger:[email protected] C&G Partners | The Exhibition and Experience Design Studio:https://www.cgpartnersllc.com/ Making the Museum, the Newsletter:Like the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.)Join hundreds of your peers with a one-minute read, three times a week. Invest in your career with a diverse, regular feed of planning and design insights, practical tips, and tested strategies — including thought-provoking approaches to technology, experience design, audience, budgeting, content, and project management.Subscribe to the newsletter:https://www.makingthemuseum.com/

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