Marketecture: Get Smart. Fast.

Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras

04 May 2026

Contributed by Lukas

In this Marketecture Live session, Alex Boras (President of Bliss, part of T-Mobile Advertising) joins Crissi Cupak (Head of Product at PMG) to unpack...

AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan

04 May 2026

Contributed by Lukas

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media ...

Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative

01 May 2026

Contributed by Lukas

This week, Ari Paparo sits down with Andrew Casale, CEO of Index Exchange, for a detailed look at the company’s latest push into cloud containerizat...

From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari

30 Apr 2026

Contributed by Lukas

At Possible in Miami, Ari Paparo sits down with Mike Fogarty, Head of Client Development, Brand & Agency Partnerships at Tatari, for a fast-moving con...

The State of Audio Measurement & What The Data Reveals

27 Apr 2026

Contributed by Lukas

At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state...

Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.

24 Apr 2026

Contributed by Lukas

Jonathan Carson, Co-founder and CEO of Antenna, discusses how measurement in streaming is evolving and why it remains inconsistent across platforms. W...

Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure

20 Apr 2026

Contributed by Lukas

Mike Lane, CEO of Fluency, explains how automation and AI are transforming digital ad execution at scale. Learn how brands and agencies save time, red...

Episode 169: Joe Ligé on Culture and How it Works in Advertising

17 Apr 2026

Contributed by Lukas

Joe Ligé, Founder & CEO, Culture Hive Media Group, explains why culture, not identity, drives performance in advertising. We break down cultural tar...

Signal vs. Static: How We Get to True CTV Transparency

13 Apr 2026

Contributed by Lukas

At Marketecture Live III in New York City, Mario Diez, Chief Executive Officer, Peer39, and David Nyurenberg, SVP of Digital, InterMedia Advertising, ...

Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor

10 Apr 2026

Contributed by Lukas

John Hoctor, CEO of Newton Research, joins Ari Paparo and Eric Franchi to break down how AI agents are reshaping marketing analytics. From automating ...

The Publisher’s Guide to Thriving in the AI Era

06 Apr 2026

Contributed by Lukas

Neil Vogel, Chief Executive Officer, People Inc., and Mark Stenberg, Senior Media Reporter, ADWEEK, share how modern publishers can survive and thrive...

Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath

03 Apr 2026

Contributed by Lukas

Rob Emrich, founder and executive chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is...

Episode 123: Rob Emmerich

03 Apr 2026

Contributed by Lukas

Guests: [email protected], [email protected] Inside Infillion's Acquisition of Catalina: Data, Retail Media, and Ad Tech Consolidation This week on ...

The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack

30 Mar 2026

Contributed by Lukas

At Marketecture Live, Ari Paparo from Marketecture Media joins Philip Inghelbrecht, Co-Founder & CEO at Tatari, Bill Murray, Head of Growth and Perfor...

Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it

27 Mar 2026

Contributed by Lukas

Alicia Richardson, co-founder and managing partner of CrowdAxis and winner of the Markecture Live Startup Showcase, joins the pod to break down how br...

Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech

23 Mar 2026

Contributed by Lukas

Terence Kawaja, founder and CEO of LUMA Partners, took the stage live at Marketecture Live to break down the collision of AI and advertising with his ...

Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes

20 Mar 2026

Contributed by Lukas

Melissa Burdick of Pacvue breaks down how commerce media is evolving beyond retail, why fragmentation is still the biggest challenge for brands, and h...

Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, their AI plans, and more

13 Mar 2026

Contributed by Lukas

Ari Paparo sits down with Jeff Green, CEO of The Trade Desk, at Marketecture Live for a wide-ranging conversation about the future of advertising. Jef...

Episode 163: Advertising is Growing Faster than the Economy — We Ask Why with Brian Wieser

06 Mar 2026

Contributed by Lukas

Brian Wieser, founder of Madison and Wall, joins Ari Paparo and Eric Franchi to discuss why the digital ad market is stronger than expected and what r...

Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network

27 Feb 2026

Contributed by Lukas

Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and...

Episode 161: The State of AI with eMarketer’s Nate Elliott

20 Feb 2026

Contributed by Lukas

Nate Elliott, Principal Analyst at eMarketer, joins the Marketecture Podcast to talk through what’s actually happening with AI adoption in marketing...

Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association

13 Feb 2026

Contributed by Lukas

Matthew Egol, Founder & CEO of JourneySpark Consulting, joins Ari Paparo and Eric Franchi to break down agentic advertising and what AdCP means for th...

Episode 159: Bob Lord of Horizon on How Indie Agencies Compete

06 Feb 2026

Contributed by Lukas

Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is buil...

Ari Paparo on the Era of Outcomes in Digital Advertising at Marketecture Live

02 Feb 2026

Contributed by Lukas

Ari Paparo explains why outcomes have become the defining metric in digital advertising, how AI and platform consolidation are reshaping the buy and s...

Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality

30 Jan 2026

Contributed by Lukas

Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing ...

Episode 157: Marketing Ad Tech in 2026 with Paul Knegten

23 Jan 2026

Contributed by Lukas

Paul Knegten draws on his experience as a former Beeswax CMO and long-time ad tech marketer to explain what actually works in marketing as the industr...

Episode 156: Does quality really matter? Erez Levin weighs in

16 Jan 2026

Contributed by Lukas

Ari Paparo and Eric Franchi are joined by Erez Levin, a former Googler who focuses on media and inventory quality. They dig into what “quality” re...

Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders

12 Jan 2026

Contributed by Lukas

From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in...

Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub

09 Jan 2026

Contributed by Lukas

In this conversation, Ari Paparo speaks with Mike Khristo, Founder of Layers, about the intersection of coding and marketing. Layers aims to automate ...

Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik

06 Jan 2026

Contributed by Lukas

Walmart Connect has quickly evolved from a search-driven retail media platform into a full-funnel advertising powerhouse. In this episode, Ari Paparo ...

Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live

29 Dec 2025

Contributed by Lukas

On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine...

Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and Ari

23 Dec 2025

Contributed by Lukas

In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of M...

PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live

22 Dec 2025

Contributed by Lukas

Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million ...

Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners

19 Dec 2025

Contributed by Lukas

Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer priv...

Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live

15 Dec 2025

Contributed by Lukas

Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming ...

Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI

12 Dec 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with MoPub and MAX founder Jim Payne to unpack his new company CloudX, how “monetization as code” lets mobile...

Meta Advantage Plus and Incrementality: Findings From 640 Tests

08 Dec 2025

Contributed by Lukas

Olivia Kory walks through an 18 month review of 640 incrementality tests run by House to compare Meta’s Advantage Plus campaigns with manual setups....

Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein

05 Dec 2025

Contributed by Lukas

Matthew Goldstein joins Ari Paparo and Eric Franchi to break down how AI is reshaping publishing, why traffic declines are less scary than content the...

CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live

01 Dec 2025

Contributed by Lukas

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced aud...

Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers

26 Nov 2025

Contributed by Lukas

Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in adverti...

Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live

24 Nov 2025

Contributed by Lukas

At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals...

Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name

21 Nov 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to...

Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure

17 Nov 2025

Contributed by Lukas

Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertisi...

Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content

14 Nov 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-writte...

From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live

10 Nov 2025

Contributed by Lukas

Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transformi...

Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity

07 Nov 2025

Contributed by Lukas

Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identi...

Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

03 Nov 2025

Contributed by Lukas

Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales ho...

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

31 Oct 2025

Contributed by Lukas

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans f...

Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising

27 Oct 2025

Contributed by Lukas

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Dis...

Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium

24 Oct 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing....

Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising

20 Oct 2025

Contributed by Lukas

Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution ...

Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount

17 Oct 2025

Contributed by Lukas

Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramou...

SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI

14 Oct 2025

Contributed by Lukas

Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focus...

Episode 143: Omar Tawakol on Using AI to Scale Product Placement

10 Oct 2025

Contributed by Lukas

Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They exp...

Episode 142: What’s Going on with the Google Remedies Trial

03 Oct 2025

Contributed by Lukas

In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to moneti...

Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab

26 Sep 2025

Contributed by Lukas

Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion cove...

Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon

19 Sep 2025

Contributed by Lukas

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing...

Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!

12 Sep 2025

Contributed by Lukas

In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital adverti...

Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora

08 Sep 2025

Contributed by Lukas

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B mark...

Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press

05 Sep 2025

Contributed by Lukas

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for th...

Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies

03 Sep 2025

Contributed by Lukas

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monop...

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

29 Aug 2025

Contributed by Lukas

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera...

Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

22 Aug 2025

Contributed by Lukas

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and kee...

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week

15 Aug 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk abo...

How Tubi is Embracing Creators and Trying to Shake up Streaming

11 Aug 2025

Contributed by Lukas

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, wh...

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

08 Aug 2025

Contributed by Lukas

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. T...

Episode 133: Casey Saran on the intersection between paid and earned media

01 Aug 2025

Contributed by Lukas

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social pla...

Stephen Upstone discusses LoopMe’s focus on brands in-app

28 Jul 2025

Contributed by Lukas

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics...

Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian

25 Jul 2025

Contributed by Lukas

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving....

Dailymotion’s push into attention measurement and AI

21 Jul 2025

Contributed by Lukas

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a me...

Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks

18 Jul 2025

Contributed by Lukas

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are re...

Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

14 Jul 2025

Contributed by Lukas

Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear ...

Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO

11 Jul 2025

Contributed by Lukas

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Ad...

Episode 129: Justin Evans on “The Little Book of Data”

03 Jul 2025

Contributed by Lukas

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas...

Episode 128: Everything that happened at Cannes with Ari and Eric

27 Jun 2025

Contributed by Lukas

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sp...

Milly Botes on How Acast is Powering the Business Side of Podcasting

23 Jun 2025

Contributed by Lukas

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly br...

Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency

19 Jun 2025

Contributed by Lukas

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore ...

Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels

18 Jun 2025

Contributed by Lukas

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streami...

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

17 Jun 2025

Contributed by Lukas

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the ...

Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising

16 Jun 2025

Contributed by Lukas

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, t...

Episode 127: Mark Grether on What PayPal Ads Is Building

13 Jun 2025

Contributed by Lukas

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about...

Inside Roblox’s Growing Ad Platform with Louqman Parampath

09 Jun 2025

Contributed by Lukas

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business....

Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves

06 Jun 2025

Contributed by Lukas

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Pl...

EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market

02 Jun 2025

Contributed by Lukas

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. marke...

Episode 125: Serial Marketer David Berkowitz

30 May 2025

Contributed by Lukas

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk a...

Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising

27 May 2025

Contributed by Lukas

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media p...

Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts

23 May 2025

Contributed by Lukas

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’...

How to be Power Collaborator: An Agency Perspective

19 May 2025

Contributed by Lukas

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how p...

Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest

16 May 2025

Contributed by Lukas

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as...

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

12 May 2025

Contributed by Lukas

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover b...

Episode 122: Inside Taboola’s Strategy for the Open Web

09 May 2025

Contributed by Lukas

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact ...

How Dappier Is Building AI Agents for Media Companies

05 May 2025

Contributed by Lukas

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites...

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

02 May 2025

Contributed by Lukas

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, an...

Duration Media on their new business, Curation Media.

28 Apr 2025

Contributed by Lukas

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explor...

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

25 Apr 2025

Contributed by Lukas

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He ...

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

21 Apr 2025

Contributed by Lukas

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They ...

Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

18 Apr 2025

Contributed by Lukas

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garc...

Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury

14 Apr 2025

Contributed by Lukas

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targ...

Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server

11 Apr 2025

Contributed by Lukas

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and a...

How KERV.ai is Powering Contextual Video and Shoppable Ads with AI

07 Apr 2025

Contributed by Lukas

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming conte...