✨ Lucia Cordaro, Media Analyst and Social Media Content CreatorKey Topics:☁️ Carving your own path in your career☁️ Insight into a marketing career as a Media Analyst☁️ Salary transparency☁️ Wellness & work life balance☁️ Growing your personal brand as a social media content creator☁️ Staying in your own lane & not comparing yourself to others Summary:Lucia Boyd is a Media Analyst and Content Creator. She has a full time job in marketing, advertising, analytics, and three creative side gigs, including content creation, TikTok management, and marketing for a fashion company. Boyd shares details about her unique role in marketing and offers advice for building analytical skills to break into marketing analytics. Boyd discusses important social media trends including that long-form content is becoming popular on social media platforms, and that people are looking for more authentic content from creators. She also mentions that it is important to mix trending content with engagement content to grow a following.We then dive into time management and productivity tips. Boyd balances her full-time job, personal platforms, and helping other brands manage their platforms by time batching, repurposing content, and prioritizing living life to stay energized and inspired. She also emphasizes the importance of wellness habits and taking time for yourself to stay energized.Boyd explains the importance of salary transparency and shares advice for women considering starting a side gig. She even opens up about her own salary. She emphasizes the need to be passionate about your side gigs and to treat it like a job from the beginning in order to be successful. She also shared her own experience of starting her side hustle and how her salary increased with experience.Follow Lucia on TikTok @lucia.cordaroJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co🪽 Sky Society Accelerator admissions happening now. Apply.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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