Marketing Meetup Podcast

Better prompts save time and carbon | The real cost of AI with Seb Royce

05 May 2026

Contributed by Lukas

This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI ...

Your content quality doesn't matter without this | Dan Nelken

27 Apr 2026

Contributed by Lukas

Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content str...

Going freelance or fractional: what to know about clients, rates and contracts

17 Apr 2026

Contributed by Lukas

Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In...

Personal branding on LinkedIn: a practical guide for marketers

13 Apr 2026

Contributed by Lukas

Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" f...

How to get your brand mentioned in AI search results with Charlie Marchant, CEO of Exposure Ninja

02 Apr 2026

Contributed by Lukas

In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what mar...

How to handle falling website traffic in 2026

26 Feb 2026

Contributed by Lukas

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels uns...

How to cut “work about work” and stay focussed with Asana's Dani Spires

12 Feb 2026

Contributed by Lukas

You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about get...

How to make Google Ads work with less spend in 2026

12 Feb 2026

Contributed by Lukas

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s ...

Email vs SMS Marketing: What to Send Where (Strategy, Examples & ROI)

29 Jan 2026

Contributed by Lukas

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head...

AI for marketers: from ChatGPT to agentic AI

21 Jan 2026

Contributed by Lukas

AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from ...

How to create webinars that drive results in 2026

16 Jan 2026

Contributed by Lukas

If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.Wistia and...

Rory Sutherland Behavioural Science & Marketing Q&A

12 Dec 2025

Contributed by Lukas

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some init...

Get finance buy-in for your marketing strategy

26 Nov 2025

Contributed by Lukas

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior mar...

How to Build the Bare Minimum Marketing Strategy

24 Nov 2025

Contributed by Lukas

Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually us...

AI and The Law: What marketers need to know

06 Nov 2025

Contributed by Lukas

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in ...

The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success

28 Oct 2025

Contributed by Lukas

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossin...

Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule

23 Oct 2025

Contributed by Lukas

AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and...

Learn AI prompting for marketers: strategies that actually work in 2025

17 Oct 2025

Contributed by Lukas

Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to ...

How to Optimise Your Content for AI Rankings

08 Oct 2025

Contributed by Lukas

Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscap...

How can AI help you make better social videos

01 Oct 2025

Contributed by Lukas

Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and w...

How to become an AI leader in your organisation

24 Sep 2025

Contributed by Lukas

AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard fo...

How to use AI to help create great content

18 Sep 2025

Contributed by Lukas

Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes ...

How to improve your brand's AI visibility

15 Sep 2025

Contributed by Lukas

Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat...

SEO tips for LLM's with Crystal Carter, Wix

09 Sep 2025

Contributed by Lukas

🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of th...

What Marketers Can Learn from Bees: A Lesson in Exploration, ROI & Survival

05 Sep 2025

Contributed by Lukas

Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach mar...

How to build a great brand with Bronwen Foster-Butler CMO Finisterre

28 Aug 2025

Contributed by Lukas

🎤 Bronwen Foster-Butler – FinisterreTalk Title: Lightning TalkAbout Bronwen (written by El Etherington, TMM)"Bronwen is a force for good. Wi...

How to take your marketing international

20 Aug 2025

Contributed by Lukas

In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for internat...

Inside Adobe: Global Marketing, AI, and the Women’s FA Cup

07 Aug 2025

Contributed by Lukas

Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market lead...

How Richard built and scaled Moo.com. Founder and CEO Richard Moross

04 Aug 2025

Contributed by Lukas

If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this ...

How to grow a high functioning team

18 Jul 2025

Contributed by Lukas

Naomi Walkland, CMO of MotorwayBuilding a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all ...

How to grow on email in 2025 - DotDigital

15 Jul 2025

Contributed by Lukas

Email’s Not Dead, But It’s Definitely Had a Glow-UpA TMM recap of “The School of Email Marketing” with Lauren and Frank from DotdigitalThis wa...

Growing your productivity using AI - Nick Crawford

15 Jul 2025

Contributed by Lukas

Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us ...

How this creator grew to over 100,000 followers on LinkedIn - Rachael Higgins

25 Jun 2025

Contributed by Lukas

We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build...

How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney

24 Jun 2025

Contributed by Lukas

Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your bu...

SEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima Mmeje

23 Jun 2025

Contributed by Lukas

Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since ...

Special episode: Simon Morris - VP, International Marketing, Adobe

16 Jun 2025

Contributed by Lukas

What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?In this episode, we ...

Typeform's Senior Director of Brand on building great brands - Kevin Branscum

09 Jun 2025

Contributed by Lukas

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.We dive into Kevin’s career journey — from studying M...

How to grow a marketing agency in 2025 - Stephen Kenwright

02 Jun 2025

Contributed by Lukas

In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Step...

How to get to better ideas — Pieter-Paul and Matt from Better Briefs

28 May 2025

Contributed by Lukas

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tool...

Guest Podcast: How Ginsters made us all 'Taste the Effort' - The Chutes Podcast

20 May 2025

Contributed by Lukas

🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work ...

Guest Podcast: How 'Well Earned' earned 'The Woodsman' new energy - The Chutes

13 May 2025

Contributed by Lukas

🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work ...

How to measure and track brand marketing - Dan Fleming, Tracksuit

07 May 2025

Contributed by Lukas

Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other thin...

From Panic Attacks to Public Speaking Pro: Max Hopkinson’s Journey and Framework

22 Apr 2025

Contributed by Lukas

In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max s...

SURREAL’s copywriter: The copywriter’s guide to brand building - John Thornton

15 Apr 2025

Contributed by Lukas

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”...

What Google taught me about branding growing businesses - Nishma Patel Robb

10 Apr 2025

Contributed by Lukas

In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nis...

Must know graphic design tips for busy marketers – Dave Officer

26 Mar 2025

Contributed by Lukas

Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hi...

Busting 5 myths of branding - Sarah Robb and Rachel Fairley

13 Mar 2025

Contributed by Lukas

There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This ...

How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff

10 Mar 2025

Contributed by Lukas

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant ...

AI Agents: What do marketers need to know? - Ash Stearn

06 Mar 2025

Contributed by Lukas

In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they w...

The step by step guide to building personal brands (Part two) - Ash Jones & Claudia Cardinali

20 Feb 2025

Contributed by Lukas

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the c...

The step by step guide to building personal brands (Part one) - Ash Jones & Claudia Cardinali

20 Feb 2025

Contributed by Lukas

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the c...

How to stop overthinking and (finally) start taking action: the workshop - Kirsty Hulse

13 Feb 2025

Contributed by Lukas

How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty HulseIn this special live workshop, confidence coach and founder of...

Protecting yourself from burnout - Rita Cidre - Head of Academy at Semrush

31 Jan 2025

Contributed by Lukas

Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measu...

Slow the **** Down - Emma Harris, Glow London

29 Jan 2025

Contributed by Lukas

In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. S...

Five steps to a fulfilling marketing career - Abby Dixon, The Whole Marketer

24 Jan 2025

Contributed by Lukas

In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author...

How to build a local marketing strategy - Louise Cooke

06 Dec 2024

Contributed by Lukas

In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll b...

How to plan for 2025 in B2B - Jade Tambini

28 Nov 2024

Contributed by Lukas

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nua...

How to link business, sales, and marketing strategy - Daniel Priestley

25 Nov 2024

Contributed by Lukas

Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value a...

How to build the bare minimum marketing strategy - Joe Glover

15 Nov 2024

Contributed by Lukas

Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with bu...

Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix

06 Nov 2024

Contributed by Lukas

Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam,...

The secrets behind creating vertical video for social media

31 Oct 2024

Contributed by Lukas

Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this...

innocent social media team — how do they do it?

23 Oct 2024

Contributed by Lukas

We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up Europea...

The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women

10 Oct 2024

Contributed by Lukas

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube an...

Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)

03 Oct 2024

Contributed by Lukas

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆...

How to build business case for social media - Michael Corcoran

01 Oct 2024

Contributed by Lukas

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for soc...

The secrets of B2B Social Media - Andy Lambert and Luan Wise

25 Sep 2024

Contributed by Lukas

This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise t...

How to deal with social media overwhelm - Miruna Drogmir, Planable

18 Sep 2024

Contributed by Lukas

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage ...

How do innocent manage their social media? - Behind the scenes with innocent!

13 Aug 2024

Contributed by Lukas

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of cult...

Data based storytelling for marketers - Thierry Ngutegure

05 Aug 2024

Contributed by Lukas

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds

01 Aug 2024

Contributed by Lukas

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable ...

What marketers should know about SALES

30 Jul 2024

Contributed by Lukas

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are marketing leaders thinking about AI? - Thomas Barta

15 Jul 2024

Contributed by Lukas

How are leaders thinking about AI? - Thomas Barta

The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies

10 Jul 2024

Contributed by Lukas

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: C...

Canva's European Head of Marketing on Growth

25 Jun 2024

Contributed by Lukas

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

Seth Godin on Marketing: Trends, AI, & Ethics

10 Jun 2024

Contributed by Lukas

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores ...

Using AI in social media

25 Apr 2024

Contributed by Lukas

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is...

The Current State of AI and Its Impact on Marketers - Ross Simmonds

18 Apr 2024

Contributed by Lukas

How will AI impact marketers? We discuss with Ross from Foundation :)

The Future of Marketing - Hubspot MD Mark Barry

09 Apr 2024

Contributed by Lukas

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of m...

How to operate with more courage and less fear - David McQueen

04 Apr 2024

Contributed by Lukas

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaway...

Rapha CMO - What can cycling teach us about equality?

30 Mar 2024

Contributed by Lukas

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in th...

Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd

27 Mar 2024

Contributed by Lukas

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person  Ideas on how to both...

CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing

20 Mar 2024

Contributed by Lukas

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to dr...

Sir John Hegarty speaks The Business of Creativity

13 Mar 2024

Contributed by Lukas

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Noah Kagan on entrepreneurship

08 Mar 2024

Contributed by Lukas

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully laun...

Marketing Effectiveness: Grace Kite and Tom Roach interview one another!

06 Mar 2024

Contributed by Lukas

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

How to get more customer reviews and why they matter

29 Feb 2024

Contributed by Lukas

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way t...

What are the recent changes to email marketing, and how should you react? - Eman Ismail

15 Feb 2024

Contributed by Lukas

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

01 Feb 2024

Contributed by Lukas

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

How to build a social media strategy step by step

31 Jan 2024

Contributed by Lukas

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning.  Andy was part of the founding team i...

What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer

17 Jan 2024

Contributed by Lukas

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a spec...

how to create clear marketing budgets

21 Dec 2023

Contributed by Lukas

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

Market Research with Dana DiGregorio

13 Dec 2023

Contributed by Lukas

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every ...

How to find focus (for you and your boss!) - Wendy Melville

08 Dec 2023

Contributed by Lukas

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need...

How to create high-impact content when your resources are stretched

30 Nov 2023

Contributed by Lukas

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speak...

Transform your marketing career by being a better public speaker

23 Nov 2023

Contributed by Lukas

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the ...

How to get buy-in on your marketing ideas

15 Nov 2023

Contributed by Lukas

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things...

Copywriting: it’s more important than you think

09 Nov 2023

Contributed by Lukas

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled s...

How to create goals that drive action - Jo Royce

26 Oct 2023

Contributed by Lukas

How to create goals that drive action - Jo Royce

How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite

24 Oct 2023

Contributed by Lukas

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our ...

How Hannah Williams built a business live-scribing events - Scribble Inc

17 Oct 2023

Contributed by Lukas

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summari...