Marketing Meetup Podcast

Six practical briefing tips to help you write better briefs - Gareth Turner, Big Black Door

16 Oct 2023

Contributed by Lukas

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Bl...

How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland

05 Oct 2023

Contributed by Lukas

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scam...

Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome

02 Oct 2023

Contributed by Lukas

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderf...

When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite

25 Sep 2023

Contributed by Lukas

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers –  a company full of data people who have excellent peopl...

What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad

18 Sep 2023

Contributed by Lukas

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience i...

How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

07 Sep 2023

Contributed by Lukas

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we shoul...

Mark Ritson - Marketing for Small Businesses [Replay]

08 Aug 2023

Contributed by Lukas

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature wen...

Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin

04 Aug 2023

Contributed by Lukas

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great,...

James Peach - How to bring your best self to work

27 Jul 2023

Contributed by Lukas

James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent....

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

20 Jul 2023

Contributed by Lukas

Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO

Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

13 Jul 2023

Contributed by Lukas

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes to...

How to build an engaged community: Sophie Miller (pretty little marketer) & Olivia Hanlon (Girls in Marketing)

27 Jun 2023

Contributed by Lukas

Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they...

How to speak on camera with confidence - Nausheen I. Chen

16 Jun 2023

Contributed by Lukas

“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”That’s Nausheen I. Chen’s philosophy on public s...

Conscious creativity: Marketing without costing the earth - Jax Davey and Seb Royce, Neuvo

05 Jun 2023

Contributed by Lukas

Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo

The basics of marketing are available to us all - how to build a basic marketing strategy for small businesses, Joe Glover

01 Jun 2023

Contributed by Lukas

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in ma...

Ads in Times Square. Educating an audience. And, building a team - Thomas Peham, VP Marketing, Storyblok

30 May 2023

Contributed by Lukas

Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.

How to build incredible collaborations - Jordan Schwarzenberger, Co-Founder of Arcade Media

18 May 2023

Contributed by Lukas

Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of  @Sidemen  In today's Q&A he talks about how to build effecti...

How to write more like yourself - Amy Elliott, Lightbulb Media

17 May 2023

Contributed by Lukas

Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS. Amy took to th...

How to create the bare minimum marketing strategy - Joe Glover, Co-Founder of The Marketing Meetup

09 May 2023

Contributed by Lukas

Recently I was approached by a micro business about how they could market themselves. They had little budget to pay for professionals - and it quickl...

Is marketing evil? Now and then, someone forces us to ask

03 May 2023

Contributed by Lukas

Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.

AI for marketing humans - Kirsty Fraser, Movable Ink

26 Apr 2023

Contributed by Lukas

Today's TMM webinar doesn't start from a place of 'look at AI'.It starts from a place of 'this stuff is big and interesting, now -...

Unstoppable Sales: The secret to laser like conversions from your content, automation and funnels - Andrew and Pete

19 Apr 2023

Contributed by Lukas

Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secr...

The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

29 Mar 2023

Contributed by Lukas

The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers

How to smash marketing freelancing and growing your own business - Eman Ismail, Eman Copy Co

23 Mar 2023

Contributed by Lukas

On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars. Eman is a freelance pro, the founder of Eman Copy Co,...

How to market like Innocent Drinks - Kirsty Hunter, CMO

16 Mar 2023

Contributed by Lukas

How to market like Innocent Drinks - Kirsty Hunter, CMO

The 10 things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

13 Mar 2023

Contributed by Lukas

The things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast

How to sell on social media - Kirstie Smith, Cake

09 Mar 2023

Contributed by Lukas

Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing...

How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

02 Mar 2023

Contributed by Lukas

How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond

The 5 secrets of marketing leadership - Thomas Barta

22 Feb 2023

Contributed by Lukas

Thomas Barta, Founder of The Marketing Leadership Masterclass

[REPLAY] How to resonate more deeply with your audience - Jay Acunzo

20 Feb 2023

Contributed by Lukas

How to resonate more deeply with your audience with Jay Acunzo

Humans Come First: Thought leadership is for ********s

17 Feb 2023

Contributed by Lukas

This is a guest episode of Humans Come First, the podcast dedicated to putting humans back into the conversation on marketing.  In this episode, ...

Confidence: Picking yourself up and going again - Kirsty Hulse, Roar! Training

13 Feb 2023

Contributed by Lukas

Confidence: Picking yourself up and going again - Kirsty Hulse, Roar! Training

Marketing for Small Businesses with Mark Ritson

01 Feb 2023

Contributed by Lukas

Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn h...

SEO first aid with Ahrefs – Community questions answered!

30 Jan 2023

Contributed by Lukas

00.11 – My company has a website built using Bootstrap framework and we’re finding SEO quite challenging. I am doing the more common work of on-...

How to control your imposter syndrome - Alice ter Haar

23 Jan 2023

Contributed by Lukas

How to control your imposter syndrome - Alice ter Haar

[REPLAY] The tyranny of logic with Rory Sutherland, Vice-Chairman of Ogilvy

10 Jan 2023

Contributed by Lukas

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere.In this talk, Rory addresses the tyranny...

[REPLAY] How to smash Linkedin with Lea Turner and Pragya Mishra

06 Jan 2023

Contributed by Lukas

[REPLAY] How to smash Linkedin with Lea Turner and Pragya Mishra

[REPLAY] How to deliver great presentations, speeches and pitches 🙂 – Max Hoppy

03 Jan 2023

Contributed by Lukas

Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out wha...

[REPLAY] How to find the right message - Diane Wiredu

27 Dec 2022

Contributed by Lukas

[REPLAY] How to find the right message - Diane Wiredu

[REPLAY] Imposter Syndrome: Stop Faking It. - Sahana Sekaran, Contentsquare

23 Dec 2022

Contributed by Lukas

Sahana gives a big middle finger to the advice "Fake it until you make it".

[REPLAY] How to stand out on social media in 'boring' industries - Richard Cook, Monzo

20 Dec 2022

Contributed by Lukas

[REPLAY] How to stand out on social media in 'boring' industries - Richard Cook, Monzo

Tik Tok for 'normal' businesses: What I've learned - Dan Knowlton, Knowlton

14 Dec 2022

Contributed by Lukas

Without meaning to be overly tactical - Tik Tok is a no-brainer for some folks. Those who work in exciting brands are benefitting from incredible rea...

Gymshark: What you’re missing if creativity isn’t part of your business – Jo Bird, Gymshark

08 Dec 2022

Contributed by Lukas

Gymshark: What you’re missing if creativity isn’t part of your business – Jo Bird, Gymshark

[REPLAY] Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson

02 Dec 2022

Contributed by Lukas

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most per...

[REPLAY] Storytelling “School” - Jeremy Connell-Waite, IBM

30 Nov 2022

Contributed by Lukas

Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s he...

The five essential elements of a great email marketing strategy - Clara Toombs

29 Nov 2022

Contributed by Lukas

The five essential elements of a great email marketing strategy - Clara Toombs

CV Tips for Marketers - Dominic Phipps, Brand Recruitment

25 Nov 2022

Contributed by Lukas

CV Tips for Marketers - Dominic Phipps, Brand Recruitment

How KFC turned their brand image around - Jack Hinchliffe, CMO of KFC, UK and IRE

23 Nov 2022

Contributed by Lukas

How KFC turned their brand image around - Jack Hinchliffe, CMO of KFC, UK and IRE

How to get the rest of your team involved in social media content - Nana Crawford

08 Nov 2022

Contributed by Lukas

How to get the rest of your team involved in social media content - Nana Crawford

Getting great content out of busy people - Marisa Crimlis-Brown

03 Nov 2022

Contributed by Lukas

Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned col...

Three lessons learned from building a popular email newsletter - Joe Glover

19 Oct 2022

Contributed by Lukas

Lessons learned from building a popular email newsletter - Joe Glover

How to have more energy: Simon Alexander Ong, Author of Energize

11 Oct 2022

Contributed by Lukas

How to have more energy: Simon Alexander Ong, Author of Energize

A framework for SEO and Content Success - Ross Simmonds, Foundation

06 Oct 2022

Contributed by Lukas

Ross Simmonds provides a framework for SEO and Content Success.

Mindsets of creating great marketing strategy - Fergus O' Carroll

28 Sep 2022

Contributed by Lukas

Mindsets of creating great marketing strategy - Fergus O' Carroll

How to plan amazing campaigns that make an impact, both online and in the real world – Kerry Thorpe and Molly Baker

21 Sep 2022

Contributed by Lukas

How to plan amazing campaigns that make an impact, both online and in the real world 

How to charge for creativity, not just your time - Giles Edwards, ...Gasp!

15 Sep 2022

Contributed by Lukas

How to charge for creativity, not just your time - Giles Edwards, ...Gasp!

Finding *home* after 9 months with 'The Big C' - Richard Tyler, BTFI & The Willow Tree Foundation

26 Aug 2022

Contributed by Lukas

Something a bit different for The Marketing Meetup. Today we hear the experience of Richard Tyler of The Willow Tree Foundation.

How to stand out on social media in ‘boring’ industries – Richard Cook, Monzo

27 Jul 2022

Contributed by Lukas

Richard Cook works in the banking sector: not an industry known for high class social media. And yet, Monzo bank stands out in the market. Whether it’...

How to deliver great presentations, speeches and pitches 🙂 – Max Hoppy, Bind

19 Jul 2022

Contributed by Lukas

Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out wha...

Marketing Director for Brand and Reputation at Google, Nishma Robb - Marketing during change: What have we learned and what do we want to keep?

14 Jul 2022

Contributed by Lukas

We’re in a period of change. And as much as change is scary, it’s also a period of opportunity. There are a bunch of tropes and behaviours we’ve...

Seven tips for how to approach neurodiversity as marketers - Ellie Middleton, Personal Brand Manager at Great Influence

07 Jul 2022

Contributed by Lukas

Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of wha...

How to talk about sustainability without greenwashing – Louisa Holbrook, Head of Sustainability at Brompton Bicycle

29 Jun 2022

Contributed by Lukas

Issues of sustainability is impossible to ignore, with most companies wanting to be seen to be ‘doing the right thing’. But sustainability is comp...

How to tell amazing stories about the not obvious - Beau Miles Q&A

24 Jun 2022

Contributed by Lukas

Beau Miles is one of the most authentic storytellers on YouTube.  We are HUGE fans.  We interviewed Beau to understand more about how he cre...

The case for accessibility and how to make your website more accessible – James Norris and Tzveta Dinova

31 May 2022

Contributed by Lukas

Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. Th...

What you need to know about GA4, and how to implement it – Mary Owusu, SEOSprints

27 May 2022

Contributed by Lukas

With huge changes coming in how we, as marketers, measure the success of our online activities, Mary Owusu is once again swooping in to be the hero we...

A meandering conversation on Brand Purpose - CMO of KFC - Jack Hinchliffe

23 May 2022

Contributed by Lukas

A meandering conversation about Brand Purpose - CMO of KFC - Jack Hinchliffe

Gearing up for Google Analytics 4 - Aaron Dicks and George Gangar, Impression

03 May 2022

Contributed by Lukas

Learn everything you need to know about the new Google Analytics 4 including how your business can prepare for the switch.

Storytelling “School” - Jeremy Connell-Waite, IBM

28 Apr 2022

Contributed by Lukas

Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s he...

A toolkit for creativity - Jodie Newman, The Business Allotment

26 Apr 2022

Contributed by Lukas

A toolkit for creativity - Jodie Newman, The Business Allotment

Freelancing: should you take the leap? - Fiona Bradley, FB Comms

25 Apr 2022

Contributed by Lukas

Freelancing: should you take the leap? - Fiona Bradley, FB Comms

Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI

24 Apr 2022

Contributed by Lukas

Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI

How to Build a Community on Tik Tok - Rebecca Baty

23 Apr 2022

Contributed by Lukas

How to Build a Community on Tik Tok - Rebecca Baty

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

22 Apr 2022

Contributed by Lukas

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

Quantitative Market Research: How to find out what people aren’t saying - Vaughan Flood, Founding Director at Flood and Partners

12 Apr 2022

Contributed by Lukas

Market research is one of the most underused tools in the armory of a marketer. But, finding out what the market wants is a whole skillset in itself -...

How to get the wider company on board with marketing - Bryony Thomas and Rachael Wheatley, Watertight Marketing

07 Apr 2022

Contributed by Lukas

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/age...

How to create a great company culture - Robin Skidmore, Journey Further

29 Mar 2022

Contributed by Lukas

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

How to smash Linkedin - Pragya Mishra, Head of Marketing, SHIELD and Lea Turner, Linkedin Coach

15 Mar 2022

Contributed by Lukas

Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile....

How to manage uncertainty - Sam Conniff, Author, Be More Pirate; Presenter/Facilitator, The Uncertainty Experts

02 Mar 2022

Contributed by Lukas

The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn ...

Part 1: How to turn followers into a community - Sophie Miller, Founder, Pretty Little Marketer

22 Feb 2022

Contributed by Lukas

Sophie Miller gets social media. In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and ...

The where’s, what’s and how’s of data: Using data to tell stories for internal buy in and external storytelling - Thierry Ngutegure, Head of Insight, Journey Further

17 Feb 2022

Contributed by Lukas

As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation. Yet, the reality is for many marketers th...

Part one: In a world of change, what won’t? 7 unchanging principles of effective communication - Tom Roach, Jellyfish

09 Feb 2022

Contributed by Lukas

In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term...

Part 2: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson

02 Feb 2022

Contributed by Lukas

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most per...

Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson

02 Feb 2022

Contributed by Lukas

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most per...

How to find the right message - Diane Wiredu, Founder of Lion Words

26 Jan 2022

Contributed by Lukas

As marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it ...

How to resonate more deeply with your audience – Jay Acunzo, Host, Unthinkable Podcast

16 Dec 2021

Contributed by Lukas

As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time. But isn't it more importa...

The things I wish I knew about marketing 8 years ago - Joe Glover, The Marketing Meetup

13 Dec 2021

Contributed by Lukas

In this episode, Joe goes back to basics with the things he wish he had known when he started his marketing career

How happiness breeds success, not the other way round - Sarah Warby, CCO of Nandos

09 Dec 2021

Contributed by Lukas

Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being. Now leading...

Knowing What You Don’t Know When Building Campaigns: George Gangar - Head of Digital Strategy, Impression

08 Dec 2021

Contributed by Lukas

When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do ...

Creativity: 9 ways to have good ideas - Eddie Shleyner, Founder, VeryGoodCopy

29 Nov 2021

Contributed by Lukas

This webinar will give you nine ways to have good, creative ideas. Because there is nothing worse than a blank sheet of paper and fingers lingering ov...

Developing confidence: Levelling the field for marketers - Kirsty Hulse, ROAR! Training

22 Nov 2021

Contributed by Lukas

Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see other...

Social-First Storytelling, Identifying the Real Hero - Mike Blake-Crawford, Consultant

10 Nov 2021

Contributed by Lukas

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to co...

BetterBriefs – Marketing briefs: Marketeers and agencies are speaking different languages - Pieter-Paul von Weiler and Matt Davies, BetterBriefs; Vaughan Flood, Flood + Partners

02 Nov 2021

Contributed by Lukas

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, cau...

The Burden of Bias: the neuroscience that helps consumers convert - Kenda MacDonald

26 Oct 2021

Contributed by Lukas

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll ...

The Social Media and Digital Trends You Need to Know in 2022 - Andy Lambert, ContentCal

20 Oct 2021

Contributed by Lukas

What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!

How to be a good mentor, mentee or both!

19 Oct 2021

Contributed by Lukas

Mentorship is one of those things that can help really elevate your career and your learning. But how do you find the right mentor? Approach them? Be ...

Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics

05 Oct 2021

Contributed by Lukas

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category...

Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy - Purna Virji, Senior Content Solutions Consultant at Linkedin

28 Sep 2021

Contributed by Lukas

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that...

From Marketing Manager to Magazine Editor: How I launched my own successful magazine - Sophie Cross, Editor of Freelancer Magazine

21 Sep 2021

Contributed by Lukas

At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital. In a few short mon...

Why your website visitors are not converting - Mary Owusu, CEO of Gurubound

14 Sep 2021

Contributed by Lukas

Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to driv...

From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie

10 Sep 2021

Contributed by Lukas

Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy. In this Q&A, we're going to ask him what he's...