Marketing Meetup Podcast

Imposter Syndrome: Stop Faking It. - Sahana Sekaran, Contentsquare

30 Jul 2021

Contributed by Lukas

In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it". As a fellow sufferer of Imposter Syndrome, Sahana knows all t...

Get the clarity you need to stand the **** out - Louis Grenier - Founder of Everyone Hates Marketers

20 Jul 2021

Contributed by Lukas

It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors. Everyone is telling you that di...

Building a Business Case for Disruption - Carrie Rose & Stephen Kenwright, Rise at Seven

13 Jul 2021

Contributed by Lukas

How do you get businesses to buy into big, crazy, chaotic ideas? Carrie and Steven have worked with companies to put dildos in Easter eggs and put Ber...

Our writing, strategies and approach to success on Linkedin - Dave Harland, The Word Man, Jo Watson, Copywriter & Eddie Shleyner, Very Good Copy

07 Jul 2021

Contributed by Lukas

Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this fr...

The tyranny of logic with Rory Sutherland, Vice-Chairman of Ogilvy

29 Jun 2021

Contributed by Lukas

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere. In this talk, Rory addresses the tyrann...

Stop listening to what your clients, managers and teams are saying - Oscar Trimboli, Global Listening Leader

16 Jun 2021

Contributed by Lukas

Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% liste...

How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute

01 Jun 2021

Contributed by Lukas

Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor impl...

How to tell stories with impact - Jeremy Waite, IBM

25 May 2021

Contributed by Lukas

Storytelling is one of the best ways for marketers to get their message across. Jeremy Waite has told stories on stages across the world. He’s helpe...

How to PPC like a pro - Anu Adegbola, Clix Marketing

20 May 2021

Contributed by Lukas

PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash dra...

How to find purpose for you and your brand - Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research

11 May 2021

Contributed by Lukas

Purpose: often spoken about – rarely understood or met. Laura has been doing the hard work of late, establishing what her purpose is, and the brand ...

How to acquire your first 100 customers - Asia Orangio, Founder of DemandMaven

27 Apr 2021

Contributed by Lukas

Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the n...

What does relationship marketing really mean, and how can it impact your business? - Emma Honeybone, Head of Relationship Marketing at Engine Group

22 Apr 2021

Contributed by Lukas

Marketers… all we do is communicate with other people. But, there is really skill and nuance found in how we interact on a one to one basis: how we ...

We’re building a household name. This is how. - Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr

13 Apr 2021

Contributed by Lukas

Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, ...

How Ahrefs grew their website traffic (and how you can too) - Tim Soulo, CMO at Ahrefs

07 Apr 2021

Contributed by Lukas

Tim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the m...

How to write engaging stories for social media - Dave Harland, Copywriter

30 Mar 2021

Contributed by Lukas

Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has ...

How to win loyalty through two way customer relationships. Put the data down! - Marisa Thomas, Head of Marketing at EVERPRESS

23 Mar 2021

Contributed by Lukas

How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relation...

Don't be Brave. Be Right. Giles Edwards & Ryan Wallman - Delusions of Brandeur

21 Mar 2021

Contributed by Lukas

In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They st...

Lessons learned from creating a industry leading podcast - Eve Young & Theo Watt, Social Chain

09 Mar 2021

Contributed by Lukas

Podcast listenership has been growing every year for the past few years, and shows no signs of letting up. Theo Watt and Eve Young co-host the chart-...

What does it take to build a successful career in marketing? Martin George - Waitrose

02 Mar 2021

Contributed by Lukas

Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations. And while this role is impress...

How to build amazing email campaigns (and other business thoughts) - David Hieatt, Co-Founder of Hiut Denim and The Do Lectures

24 Feb 2021

Contributed by Lukas

How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his...

How to hack the social media algorithms using psychology - Katy Leeson, MD of Social Chain

17 Feb 2021

Contributed by Lukas

How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very ...

How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing

02 Feb 2021

Contributed by Lukas

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to...

How to get press coverage and build links - Carrie Rose, Rise at Seven

26 Jan 2021

Contributed by Lukas

How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven. Carrie Rose runs an agency th...

How mental health affected the growth of my business - James Routledge, Sanctus

21 Jan 2021

Contributed by Lukas

James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work ...

How to build a community people care about from scratch - Joe Glover, The Marketing Meetup

16 Dec 2020

Contributed by Lukas

Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?

What’s the ******* point? – Sherilyn Shackell, The Marketing Academy

08 Dec 2020

Contributed by Lukas

How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive pe...

How I grew my newsletter to 38,000 people in a year (and how you can do it too) - Harry Dry, Founder of Marketing Examples

18 Nov 2020

Contributed by Lukas

May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The n...

How to build an amazing personal brand - Ash Jones & Claudia Cardinali, Great Influence

10 Nov 2020

Contributed by Lukas

A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in. Ash was one of...

How to be a great leader: Penny Ferguson and Catherine Newman, The Living Leader and Manchester United

03 Nov 2020

Contributed by Lukas

We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or pract...

How to gain a competitive edge in time of fear and uncertainty - Rand Fishkin

16 Oct 2020

Contributed by Lukas

Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are...

20 new advancements to implement into your social media strategy - Kirstie Smith, Social Circle

13 Oct 2020

Contributed by Lukas

Social media is changing all the time, right? In this session, Kirstie shares 20 recent changes in the social media space that will change your socia...

How to optimise landing pages - Hannah Thorpe, Found

06 Oct 2020

Contributed by Lukas

Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again. And yet, th...

How to stand the **** out - Louis Grenier, Everyone Hates Marketers

30 Sep 2020

Contributed by Lukas

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do y...

Positioning jujitsu – How to win against powerful competitors with April Dunford, Author of Obviously Awesome

24 Sep 2020

Contributed by Lukas

Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too ...

We grow communities on social, and in the words of Montell Jordan - 'This is how we do it' - Lee Wilcox and Adam Barrie, Electric House and On The Tools

08 Sep 2020

Contributed by Lukas

Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and ...

10 habits for a healthier brain, and how to remember them - Jordan Harry, CEO of StudyFast & Honcho at School of Marketing

02 Sep 2020

Contributed by Lukas

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the...

How social media has changed, and how to adapt - Hannah Anderson, Social Chain

26 Aug 2020

Contributed by Lukas

One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.  This is perhaps no more true th...

How to use analytics to discover hidden SEO opportunities to boost your site’s traffic - Mary Owusu

19 Aug 2020

Contributed by Lukas

Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that fe...

What could you learn as a marketer during COVID, working for a hospital? - Sarah Roberts, Head of Digital Communications, CUH NHS Trust

11 Aug 2020

Contributed by Lukas

COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that a...

How to not fall into a performance marketing rut - Kris Tait, MD of Croud

05 Aug 2020

Contributed by Lukas

With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too...

How to prove the value of marketing - Daniel Gilbert, Founder & CEO of Brainlabs

21 Jul 2020

Contributed by Lukas

As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a...

Getting the right message to the right customer & exploring the opportunity of the disabled market

14 Jul 2020

Contributed by Lukas

As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audie...

How they teach you to be creative at Google - Max Hopkinson, Bind

23 Jun 2020

Contributed by Lukas

Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleague...

How to create beloved brands - Graham Robertson, Author of Beloved Brands

17 Jun 2020

Contributed by Lukas

The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that. But, how ...

Q&A with Russell Parsons, Editor-in-Chief of Marketing Week

10 Jun 2020

Contributed by Lukas

Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter...

Marketing jobs in the COVID environment - Dominic Phipps & Rob Markwell

04 Jun 2020

Contributed by Lukas

These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs ...

Negotiation and Persuasion for Marketers - John Moss & Chris Smith

03 Jun 2020

Contributed by Lukas

For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople. There is a great deal we c...

Getting the most from Linkedin, John Espirian

27 May 2020

Contributed by Lukas

Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s ...

Events during COVID and beyond - Emma Honeybone, Head of Relationship Marketing, Engine Group

19 May 2020

Contributed by Lukas

Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us. Emma is the Head of Relationship Marketing at Engine Group - a globa...

Marketing during the coronavirus + AMA with Mark Ritson

12 May 2020

Contributed by Lukas

The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinio...

Why finance isn't the enemy, and strategies for approaching Covid - Deepa Shah, Founder of Lab-Eight

07 May 2020

Contributed by Lukas

Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar...

How are brands reacting to covid-19 with their influencer campaigns? – Lisa Targett, TRIBE

29 Apr 2020

Contributed by Lukas

COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influenc...

Branding in the Covid-19 environment and beyond - Q&A with Margaret Molloy, Global CMO of Siegel+Gale

24 Apr 2020

Contributed by Lukas

Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pand...

A comprehensive Marketing Q&A with the CMO of Privy, Dave Gerhardt

22 Apr 2020

Contributed by Lukas

 Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since...

Where has it all gone wrong? - Rory Sutherland

16 Apr 2020

Contributed by Lukas

Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavir...

BAU (Business As Usual) is dead - Mike Blake-Crawford, Strategy Director at Social Chain

30 Mar 2020

Contributed by Lukas

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. ...

Understanding Attribution - Kris Tait, MD of Croud

23 Mar 2020

Contributed by Lukas

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now ...

Pitch like a pro - Jon Torrens

16 Mar 2020

Contributed by Lukas

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so...

Event marketing - 10% Glamour, 90% Process - Emma Honeybone

09 Mar 2020

Contributed by Lukas

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) ...

Mastering a content strategy and the 10 best tools to help you do it - Andy Lambert

02 Mar 2020

Contributed by Lukas

The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has ...

The Power of Live Experiences - Kristina Heney, Former CMO of Cirque du Soleil

18 Feb 2020

Contributed by Lukas

Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the ...

Visual storytelling - Jodanna Bird, Gymshark

11 Feb 2020

Contributed by Lukas

Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.

Wordnerds, AI Washing: Paying for AI but Buying Advanced Analytics - Jo Ramsay

04 Feb 2020

Contributed by Lukas

Join Jo as she wades through the disingenuous claims of AI applications and looks at: - How AI is being falsely marketed - Who's really using AI - Us...

So you wanna be your own boss, eh? - Penni Pickering

28 Jan 2020

Contributed by Lukas

So, you want to be your own boss? Lessons from two years on a rollercoaster ride.  I was a marketing manager at a tech firm. My salary was creepi...

Unlocking AI’s potential: How to see past the buzzwords and boost your bottom line - Jess Evans

21 Jan 2020

Contributed by Lukas

Jess Evans, Head of Partnerships at Phrasee explains: - The difference between AI and machine learning - Why it matters to use AI-powered solutions -...

LinkedIn Lead Gen is like throwing **** at a wall - Chris Williams

14 Jan 2020

Contributed by Lukas

Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.  As someone who is FLYI...

Product Marketing: What does it mean to a 400 person software company? - Ben Rees

07 Jan 2020

Contributed by Lukas

Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and h...

Building a WhatsApp community for business - China Drewitt

03 Jan 2020

Contributed by Lukas

China is deep into building an engaged audience and will be talking about how doing so is part of a strategy to drive revenue to her core business.

Growing a SaaS company from 0 to 30,000 customers - Andy Lambert, ContentCal

13 Dec 2019

Contributed by Lukas

Something a little different for you.  In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey ...

From Dragons Den to Exit - Jonny Plein

03 Dec 2019

Contributed by Lukas

Jonny Plein took Pouch onto Dragon's Den. This is the story of how he took his company from founding to exit with a big marketing break along the way....

The battle for marketing's soul - Russell Parsons, Editor of Marketing Week

26 Nov 2019

Contributed by Lukas

Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a un...

The myth of the full stack marketer - Zoe Cuthbertson

26 Nov 2019

Contributed by Lukas

Full-stack marketers - we all like to pretend to be one, right? The truth is, there isn't really such a thing. In this talk, Zoe shares how you should...

Personal branding: lessons learned from building the personal brands of marketing's biggest names - Ash Jones

25 Nov 2019

Contributed by Lukas

Ash Jones has had a hand in building some of marketing's biggest names including Steven Bartlett.  He's done this through owning the narrative th...

Why the era of the madmen (and women) has returned - Dan Kelsall

18 Nov 2019

Contributed by Lukas

Marketers - we love data. We love doing things by the numbers.  And while we like to say the era of mad men and women is over, should it be? Dan ...

How to be a better writer - Lucy Mowatt

18 Nov 2019

Contributed by Lukas

Everyone regardless of what they do for a living has to write at some point. In this talk, Lucy will give some key pointers about how to write well an...

Betting on Purpose - Ritchie Mehta

22 Oct 2019

Contributed by Lukas

Ritchie Mehta is a big thinker, a dreamer, and an industry shaker-upper. In this talk, Ritchie will share the journey he is taking with the School of ...

Growth through PPC - Kat Sale

21 Oct 2019

Contributed by Lukas

Katherine Sale is Partner Director at Serpico, a global marketing, consulting and technology platform, designed for in-house digital teams. As a certi...

Co-Founder of Social Chain Hannah Anderson - Don't build a brand, build a personality

16 Oct 2019

Contributed by Lukas

Director of Social & Creative at Media Chain and #Vogue25 Most influential Women 2018. Hannah is clearly well-positioned to be delivering her talk...

Lessons from 10 years of building an agency - Nicola Bray

15 Oct 2019

Contributed by Lukas

10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a weal...

Unorthodoxy - Richard Huntington - Chairman of Saatchi & Saatchi

13 Aug 2019

Contributed by Lukas

Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketin...

The case for creativity - Baz Richardson

13 Aug 2019

Contributed by Lukas

We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through a...

What to do when SEO is dead - Hannah Thorpe

13 Aug 2019

Contributed by Lukas

Should we be considering our branded SERPs as our new homepage? Is less traffic really a bad thing?

Why marketing recruitment feels more like Tinder - Charlotte Travers

13 Aug 2019

Contributed by Lukas

Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the...

Why I love marketing - Joe Glover

02 Aug 2019

Contributed by Lukas

In this talk, Joe Glover shares why he loves marketing to a young audience at Saatchi & Saatchi.

Personalisation in a digital age - Rob Pollard

27 Jul 2019

Contributed by Lukas

Lightbox are looking at websites like very few others. Creating experiences that are tailored to each visitor is making a big impact for their clients...

How to get free PR - Laura Hogan

27 Jul 2019

Contributed by Lukas

 How to get free PR for your business. Well if that title doesn't indicate it is worth listening to, I don't know what is. 

The power of simplicity - Simon Hall

05 Jul 2019

Contributed by Lukas

Simon Hall is ex-BBC and current Cambridge University: that means to say, this dude is accommmmmppppllliiiiiisssssheeedd! In this talk, he shares why ...

The importance of visual media - Edward Loades

03 Jul 2019

Contributed by Lukas

Edward will be talking about the importance of visual media in B2B marketing.

Aesthetics, Cameras and Video Content - Gary Gumbleton

27 Jun 2019

Contributed by Lukas

In this talk, recorded during TMM's partnership with London Tech Week, Gary took a dive into some of the more technical side of video content producti...

Gamification of content - Becky Simms

27 Jun 2019

Contributed by Lukas

In this episode Becky Simms shares with you a novel but effective way of creating content which really engages your audience - games!

Would you like 20% more energy? - Ian Hacon

20 Jun 2019

Contributed by Lukas

The question is simple, would you like 20% more energy? The answer is almost certainly 'hell yeah!' In this talk, Ian Hacon explains how with some sim...

Helping the rest of a company understand the value of the marketing team - Adelina Chalmers

20 Jun 2019

Contributed by Lukas

Adelina Chalmers helps technical people understand leaders, and the other way around.  It's for that reason we knew she'd be brilliant to present...

Organic LinkedIn Lead Generation - Lenka Koppova

17 May 2019

Contributed by Lukas

LinkedIn is such a popular platform, but at the same time still so misunderstood and under utilised. In this talk, Lenka will address LinkedIn Lead Ge...

Remembering names - Jordan Harry

17 May 2019

Contributed by Lukas

Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How ...

How to blow £500,000 on marketing (and how not to) - Louis Barnett

17 May 2019

Contributed by Lukas

This man has some amazing stories, so be sure to grab a drink with him either side of his talk which is titled...."How to blow £500,000 on marketing ...

Influencer marketing done properly - Harry Seaton

17 May 2019

Contributed by Lukas

As a YouTuber and influencer himself, Harry was unhappy with the way brands interacted with people like himself and so set out to create a business th...

Making Human Intuition Scalable - Patrick Fagan

18 Apr 2019

Contributed by Lukas

We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of...

SEO without traffic - Hannah Thorpe

18 Apr 2019

Contributed by Lukas

In this whistle stop tour of SEO, Hannah Thorpe delivers some very very actionable advice for anyone looking to get more traffic to their site.

10 Ways to Improve Your Facebook Ads - Simon Jared

18 Apr 2019

Contributed by Lukas

It's easy to spend £10 on Facebook ads.  It's easy to spend £1,000,000 on Facebook ads.  So if you're going to do it, listen to this pod f...

Remembering Names - Jordan Harry

18 Apr 2019

Contributed by Lukas

There is no such thing as a bad memory - that's what Jordan Harry reckons.  In this useful podcast, Jordan describes the way you can learn to rem...