Marketing Money Podcast
Episodes
MMP 208 | The 1% That Makes You Different
05 May 2026
Contributed by Lukas
If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success ...
Episode 207 | All Clicks. No Context.
21 Apr 2026
Contributed by Lukas
In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a la...
Episode 206 | Not Everyone Should Lead
07 Apr 2026
Contributed by Lukas
From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but n...
Episode 205 | Dark Patterns and the War on Convenience
24 Mar 2026
Contributed by Lukas
Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode i...
Episode 204 | Super Bowl, Mid Ads
10 Feb 2026
Contributed by Lukas
The ads were expensive. But were they good? In this episode, Josh and John dissect the commercial chaos of this year’s big game, and what it says a...
Episode 203 | The Numbers Have Shifted. Did You?
13 Jan 2026
Contributed by Lukas
Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a...
Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !!
06 Jan 2026
Contributed by Lukas
Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-fil...
Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !!
23 Dec 2025
Contributed by Lukas
Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-deli...
Episode 200 | Still Rolling
09 Dec 2025
Contributed by Lukas
John and Josh hit the 200-episode milestone and look back on how a podcast that wasn’t supposed to happen turned into a decade-long run. They laugh...
Episode 199 | Cents and Sensibility: Big Insights from a Tiny Coin!!
25 Nov 2025
Contributed by Lukas
The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh ex...
Episode 198 | What It’s Really Like During a Bank Merger
10 Nov 2025
Contributed by Lukas
When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-th...
Episode 197 | Staying Strategic in a Multi-Channel Era
28 Oct 2025
Contributed by Lukas
In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the...
Episode 196 | Personalization Doesn’t Always Equal Performance
30 Sep 2025
Contributed by Lukas
Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack th...
Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages
09 Sep 2025
Contributed by Lukas
The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover r...
Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank
26 Aug 2025
Contributed by Lukas
Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than goi...
Episode 193 | Stop Selling Features: What Bank Customers Really Care About
14 Aug 2025
Contributed by Lukas
Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ad...
Episode 192 | More Than a Disclaimer: Why Compliance Isn’t Marketing
29 Jul 2025
Contributed by Lukas
Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPB’s role in consumer perception, and how loyalty pro...
Episode 191 | Humans Still Required: AI’s Role in Modern Marketing
15 Jul 2025
Contributed by Lukas
In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday l...
Episode 190 | The 30-Month Plan: Future-Proofing Bank Marketing
01 Jul 2025
Contributed by Lukas
In this episode, Josh and John dig into the importance of long-term marketing strategy for banks—introducing the concept of a 30-month rolling marke...
Episode 189 | You Don’t Need a Bigger Budget—You Need a Better Plan
17 Jun 2025
Contributed by Lukas
In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency, and creativity matter more than m...
Episode 188 | Why Leadership Matters More Than Likes
03 Jun 2025
Contributed by Lukas
Your real job isn’t just launching ads—it’s influencing the people who say yes to them. In this episode, Josh and John talk leadership, complian...
Episode 187 | What Actually Moves the Needle in Bank Marketing
20 May 2025
Contributed by Lukas
In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From...
Episode 186 | Digital Dead Ends: Why Your Location-Based Ads Might Be Wasting Budget
06 May 2025
Contributed by Lukas
Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel st...
Episode 185 | Rebuild Required: How Your Website Could Be Costing You
22 Apr 2025
Contributed by Lukas
Your bank’s website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock...
Episode 184 | The Death of Clickbait: Creating Ads That Actually Convert
08 Apr 2025
Contributed by Lukas
In today’s digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. We’re tackling everything fr...
Episode 183 | Passwords, Passcodes, and Pain Points
24 Mar 2025
Contributed by Lukas
How much security is too much? Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the ...
Episode 182 | Crafting Authenticity in an Automated Marketing World
11 Mar 2025
Contributed by Lukas
Is it possible to balance AI’s efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automa...
Episode 181 | The Double-Edged Sword of Banking Tech
25 Feb 2025
Contributed by Lukas
From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security p...
Episode 180 | Big Game, Big Ads: What Worked and What Flopped
12 Feb 2025
Contributed by Lukas
Big budgets don’t always mean big impact. Josh and John discuss which brands got it right (and which should’ve saved their money). The post Episod...
Episode 179 | Breaking the Mold: Marketing Lessons for the Modern Age
04 Feb 2025
Contributed by Lukas
Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audience...
Episode 178 | Trends vs. Reality: Olympics, AI, and Banking
21 Jan 2025
Contributed by Lukas
This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really dri...
Episode 177 | The AI Buzz: What It Really Means for Banks
07 Jan 2025
Contributed by Lukas
Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job rep...
Episode 176 | The 2025 Marketing Playbook: Breaking the Bank Name Game
17 Dec 2024
Contributed by Lukas
Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can dif...
Episode 175 | From Checks to Digital: The Future of Banking
04 Dec 2024
Contributed by Lukas
Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digi...
Episode 174 | Balancing Work and Personal Life: The Great Debate
08 Oct 2024
Contributed by Lukas
Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, ...
Episode 173 | The New CMO: Growth-Oriented or Data-Driven?
09 Sep 2024
Contributed by Lukas
Join Josh and John as they examine the role of Chief Marketing Officers in today’s financial sector. The discussion centers around the transition fr...
Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking
14 Aug 2024
Contributed by Lukas
In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliab...
Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts
19 Jun 2024
Contributed by Lukas
Unpack the complexities of text messaging in bank marketing with Josh and John. From privacy dilemmas to effective tactics, this episode offers prac...
Episode 170 | Navigating Red Flags in Job Interviews
05 Jun 2024
Contributed by Lukas
In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of fu...
Episode 169 | Understanding FDIC Compliance
15 May 2024
Contributed by Lukas
In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of d...
Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs
01 May 2024
Contributed by Lukas
Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrade...
Episode 167 | Navigating the Interview Landscape
17 Apr 2024
Contributed by Lukas
Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job ...
Episode 166 | Strategies for Productivity
03 Apr 2024
Contributed by Lukas
In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matri...
Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides
20 Mar 2024
Contributed by Lukas
In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10...
Episode 164 | Activate Your Branding
06 Mar 2024
Contributed by Lukas
In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. The...
Episode 163 | Navigating Annual Planning and Strategic Budgeting
21 Feb 2024
Contributed by Lukas
In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the fl...
Episode 162 | The Banking Landscape from a Marketer’s Perspective
05 Feb 2024
Contributed by Lukas
In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking. The post Episode 162 | Th...
Episode 161 | The Parade of Digital Horribles
24 Jan 2024
Contributed by Lukas
What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everythin...
Eps 160 | Marketing Old Products To New Audiences
31 Oct 2023
Contributed by Lukas
Join us today as we discuss marketing old products to new audiences. The post Eps 160 | Marketing Old Products To New Audiences appeared first on Mark...
Episode 159 | See Y’all in Austin
21 Sep 2023
Contributed by Lukas
In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expec...
Episode 158 | Red Ink Doesn’t Cash
16 Aug 2023
Contributed by Lukas
Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about. T...
Episode 157 | Your Name: Asset or Liability?
30 Mar 2023
Contributed by Lukas
You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at ...
Episode 156 | Persona Marketing
09 Mar 2023
Contributed by Lukas
Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approachin...
Episode 155 | What’s Your Return?
16 Feb 2023
Contributed by Lukas
Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discus...
Episode 154 | The Most Underrated Way to Get Attention For Your Bank
26 Jan 2023
Contributed by Lukas
Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as ...
Episode 153 | Are We Human, Or Are We ChatGPT?
15 Dec 2022
Contributed by Lukas
ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time....
Episode 152 | A Vendor? A Vendor Sells Hotdogs
28 Nov 2022
Contributed by Lukas
Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selli...
Episode 151 | Chasing the Rainbows of Tomorrow
08 Nov 2022
Contributed by Lukas
Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are ...
Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2
08 Sep 2022
Contributed by Lukas
This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen ...
Episode 149 | 2022 ABA Bank Marketing Conference Preview
25 Aug 2022
Contributed by Lukas
This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being...
Episode 148 | Tipping
02 Aug 2022
Contributed by Lukas
Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s ep...
Episode 147 | The Hateful Eight of Campaigns
24 Jun 2022
Contributed by Lukas
Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes fr...
Episode 146 | The High Five of Campaign Marketing
27 May 2022
Contributed by Lukas
A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems ...
Episode 145 | The Hateful Eight of Conversion
13 May 2022
Contributed by Lukas
Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’...
Episode 144 | The Great Eight of Conversion
03 May 2022
Contributed by Lukas
Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your custome...
Episode 143 | The Hateful Eight of Connection Marketing
15 Apr 2022
Contributed by Lukas
Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your ...
Episode 142 | Great Eight of Connection Marketing
17 Mar 2022
Contributed by Lukas
How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers unders...
Episode 141 | The Hateful 8 of Content Marketing
03 Mar 2022
Contributed by Lukas
Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and e...
Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing
17 Feb 2022
Contributed by Lukas
Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Di...
Episode 139 | Are You Linking Value to Your Online Experience?
20 Jan 2022
Contributed by Lukas
The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the bu...
Episode 138 | Don’t Let False Assumptions Lead You Astray
06 Jan 2022
Contributed by Lukas
Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the mo...
Episode 137 | Is Digital Banking Already Overdone?
16 Dec 2021
Contributed by Lukas
Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the acc...
Episode 136 | Don’t Confuse The Customer’s Journey With Your Own
02 Dec 2021
Contributed by Lukas
How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let...
Episode 135 | Shedding Light Onto Dark Patterns
10 Nov 2021
Contributed by Lukas
Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations yo...
Episode 134 | Surviving a Crisis — Don’t Compound the Problem
21 Oct 2021
Contributed by Lukas
Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic str...
Episode 133 | Things Banks Never Ask
07 Oct 2021
Contributed by Lukas
Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad inten...
Episode 132 | In-Person Banking Remains the Way of the Future
23 Sep 2021
Contributed by Lukas
Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appe...
Episode 131 | How to Bring the Boom in Your Bank Marketing
09 Sep 2021
Contributed by Lukas
Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Li...
Episode 130 | The Sky Is Not Really Falling
19 Aug 2021
Contributed by Lukas
If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in m...
Episode 129 | Sharing the Top Secrets of Bank Marketing Success
29 Jul 2021
Contributed by Lukas
Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easi...
Episode 128 | Bridging the Talent Gap
15 Jul 2021
Contributed by Lukas
Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficie...
Episode 127 | Tuning In New Strategies
24 Jun 2021
Contributed by Lukas
What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal info...
Episode 126 | The Virtualization of Folding Money
10 Jun 2021
Contributed by Lukas
How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent w...
Episode 125 | A Product of Useful Naming
20 May 2021
Contributed by Lukas
Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most pr...
Episode 124 | What’s In A Name?
06 May 2021
Contributed by Lukas
In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value ...
Episode 123 | Policy Isn’t Always The Best Honesty
22 Apr 2021
Contributed by Lukas
A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more of...
Episode 122 | Making MacGuffins Make Money
01 Apr 2021
Contributed by Lukas
If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exist...
Episode 121 | Unique Campaigns Must Stand Alone
18 Mar 2021
Contributed by Lukas
Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on....
Episode 120 | How Much Communication Is Too Much?
25 Feb 2021
Contributed by Lukas
Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’...
Episode 119 | The Name You Know
04 Feb 2021
Contributed by Lukas
On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do p...
Episode 118 | Banking On The Digital Experience
21 Jan 2021
Contributed by Lukas
Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality exp...
Episode 117 | Re-evaluating A World Turned Upside Down
07 Jan 2021
Contributed by Lukas
This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places ...
Episode 116 | See What the Survey Says, Part 2
10 Dec 2020
Contributed by Lukas
Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support b...
Episode 115 | See What the Survey Says, Part 1
19 Nov 2020
Contributed by Lukas
People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opin...
Episode 114 | This Is Your Chance and Time
05 Nov 2020
Contributed by Lukas
If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down...
Episode 113 | Go for Viral Marketing While Avoiding the Cringe
22 Oct 2020
Contributed by Lukas
Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What ar...
Episode 112 | Counting On Online Accounts
01 Oct 2020
Contributed by Lukas
The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a ...
Episode 111 | Differentiation – Naming The Names You Know
17 Sep 2020
Contributed by Lukas
Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks....
Episode 110 | Improvement Begins at Home
03 Sep 2020
Contributed by Lukas
There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working insi...
Episode 109 | The Levers that Move the World
20 Aug 2020
Contributed by Lukas
Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to u...