In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post [00:36] Earth shattering is something you want to link to, share, or tell your mom about. [01:00] Step 1: Format your blog post as Intro, Body, Conclusion. [01:20] End your blog post with a question to get more comments and engagement. [01:36] Step 2: Bucket Brigades. [02:20] Step 3: Every single claim needs to have cited sources. [02:48] Step 4: Use images and videos. [03:20] Optin Monster created a plug-in called YouTube Subscribe. [03:36] This helps you embed the video. [03:49] Amazon Polly will also help you from an SEO perspective. [04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average. [04:40] It shouldn’t be too long, but also needs to be descriptive. [04:50] Get ideas from BuzzSumo. [05:25] Having compelling arguments will set you apart, [05:40] Step 6: Have someone proofread your content. [05:55] Step 7: Promote your work! [06:07] Find people that have mentioned or linked to similar content using BuzzSumo. [06:25] Reach out and build a relationship, so you can share links to each other’s works. [07:41] That’s it for today! [07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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