Marketing School - Digital Marketing and Online Marketing Tips
Episodes
How I Cut My $7,500 Claude Cost To Almost $0
06 May 2026
Contributed by Lukas
Eric and Neil break down how Eric cut his AI token spend from around $7,500 a month to nearly $0 by changing his model hierarchy, fixing fallback issu...
6 Signs Your Agency Is About To Fire You As A Client
05 May 2026
Contributed by Lukas
Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations kee...
You Won't Believe How Much Clavicular Spends On Clips Each Month
04 May 2026
Contributed by Lukas
Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses c...
GitHub’s Trust Problem Just Got Worse
30 Apr 2026
Contributed by Lukas
Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what tha...
MrBeast His New Flywheel Is INSANE
29 Apr 2026
Contributed by Lukas
Eric and Neil break down the new media flywheel, why clips, live shows, and community now work together, and why entrepreneurs need to think more like...
This New Marketing Strategy Is INSANE
28 Apr 2026
Contributed by Lukas
Eric and Neil break down why clips are becoming more valuable than the actual show, and why the real shift in media has less to do with long-form cont...
OpenAI Just Bought TBPN For $200M But Nobody Knows This
27 Apr 2026
Contributed by Lukas
Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clip...
This Pool Builder Uses AI To Actually Close Deals (Whilst Sleeping)
23 Apr 2026
Contributed by Lukas
Eric and Neil break down a genius AI prospecting system a pool builder is using to target high-value homes, render custom backyard pools, and mail per...
Anthropic's New MOAT Is Insane
22 Apr 2026
Contributed by Lukas
Eric and Neil break down why Anthropic’s next big moat may have nothing to do with raw model intelligence and everything to do with permission, gove...
Uber Just Exposed AI’s Biggest Cost Problem
21 Apr 2026
Contributed by Lukas
Eric and Neil break down why Uber’s AI spend is skyrocketing, what it means when tools like Claude Code become too useful to cut back, and why token...
We Did 320 Predictions, And The Results Just Came Back..
20 Apr 2026
Contributed by Lukas
Eric and Neil break down how they used AI and the YouTube API to analyze 320 episodes worth of predictions, score who was more accurate over time, and...
Anthropic Just Revealed a New Marketing Channel
16 Apr 2026
Contributed by Lukas
Eric and Neil break down GitHub as the next major marketing channel, why AI voice agents are finally good enough for discovery calls, and the trap of ...
This Guy Built a $1.8B Company That Shouldn’t Exist
15 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want ...
OpenAI Just Made a Desperate $200M Investment
14 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Wa...
IKEA Just Found the AI Strategy Most Companies Missed
13 Apr 2026
Contributed by Lukas
Neil and Eric break down how IKEA turned an AI chatbot's failures into a $1B design consultancy, why creative is now the real ceiling on paid ads, and...
The BEST Social Media to Market On Right Now (It's Not Even Close)
09 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want ...
Branding Just Changed Forever
08 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Wa...
Meta Is Firing Anyone Who Doesn't Use AI
07 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Meta is reportedly pushing engineers to use AI for most of their code, and it may be on...
Nvidia’s Growth Just Reaccelerated, And That Should Scare You
06 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Wa...
I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This
02 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want ...
Something Is Happening To Marketing Teams That's Never Happened Before
01 Apr 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Everything You Knew About Paid Traffic Doesn't Work Anymore
31 Mar 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Wa...
Jensen Huang’s New Plan for Employees Is INSANE
30 Mar 2026
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want ...
How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)
26 Mar 2026
Contributed by Lukas
In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t la...
Open Claw is Starting To Taking Over
25 Mar 2026
Contributed by Lukas
🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpa...
NVIDIA CEO Says AI Shouldn’t Replace Jobs…Here’s Why
24 Mar 2026
Contributed by Lukas
In this episode, we react to a bold take from Jensen Huang on why AI shouldn’t be used as an excuse for layoffs—and instead should be a tool to do...
This Is How Creators Use AI To Hack the YouTube Algorithm
23 Mar 2026
Contributed by Lukas
In this episode, we break down one of the wildest shifts happening in content and marketing right now: AI-powered media at scale.After discovering a h...
Meta Just Bought Moltbook… The Internet for Machines Is Here NOW
19 Mar 2026
Contributed by Lukas
Neil and Eric discuss Meta hiring the team behind Moltbook, a social network for AI agents, and what it signals about the future of marketing to bots....
What Businesses Get COMPLETELY Wrong About "AI Employees"
18 Mar 2026
Contributed by Lukas
Neil and Eric break down a live AI startup pitch for Single Brain, sharing raw feedback on sales decks, messaging, and positioning AI without triggeri...
AI Makes You A Learning Machine Or A Lazy Machine
17 Mar 2026
Contributed by Lukas
Neil and Eric discuss how AI can turn you into a learning machine or a lazy one, why AI agents inside teams are transforming productivity, and how bus...
Anthropic's Growth Team Is Just One Person
16 Mar 2026
Contributed by Lukas
Neil and Eric discuss the surprising claim that Anthropic ran its growth team with just one person and what that really means for modern marketing. Th...
It's No Longer About Senior vs Junior
12 Mar 2026
Contributed by Lukas
AI is changing the workforce faster than most companies expected. In this episode, Neil and Eric discuss how AI will reshape jobs, why some companies ...
Why Website Traffic Is Almost Dead Today
11 Mar 2026
Contributed by Lukas
Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. The...
This Is What an AI-Run Company Looks Like
10 Mar 2026
Contributed by Lukas
Neil and Eric break down how they are using OpenClaw and AI agents to automate marketing, hiring, analytics, and deal recovery. Eric explains how his ...
OpenClaw Is The Most Important Piece of Software Ever.
09 Mar 2026
Contributed by Lukas
Neil and Eric break down what marketers in Hong Kong and India are seeing right now, from softer China growth and consumer spending trends to enterpri...
AI Podcasts Are Ripping Right Now
05 Mar 2026
Contributed by Lukas
Neil and Eric break down why AI-generated podcasts are exploding, why most will become “AI slop,” and how listeners may push Apple, Google, and Sp...
The Price Of Knowledge Is Going Towards Zero
04 Mar 2026
Contributed by Lukas
Core PPI rose 0.8%, beating forecasts and raising new inflation concerns. In this episode, Neil and Eric break down what higher wholesale prices mean ...
It's Over For Paid Media
03 Mar 2026
Contributed by Lukas
AI media buying is accelerating fast after Meta’s reported $2B AI acquisition, but is paid media over? In this episode, Neil and Eric break down AI ...
84% of The World Has Never Used AI, Here's What That Means For You
02 Mar 2026
Contributed by Lukas
The marketing world feels chaotic with AI disruption, layoffs, and nonstop tech launches. In this live session, Neil and Eric break down why now is th...
The 24-Hour Rule That Will Save Your Company
26 Feb 2026
Contributed by Lukas
Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product mana...
Are You Just An AI Slop Cannon?
25 Feb 2026
Contributed by Lukas
AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what ...
The YouTube Algorithm Update No One Is Talking About
24 Feb 2026
Contributed by Lukas
Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share har...
Lessons From A Private Founder's Retreat
23 Feb 2026
Contributed by Lukas
Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of univer...
AI vs Internet Transformation
19 Feb 2026
Contributed by Lukas
AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesse...
Humans Are No Longer The Moat
18 Feb 2026
Contributed by Lukas
Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. The...
4 Types of Workers Right Now
17 Feb 2026
Contributed by Lukas
Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, ho...
How OpenClaw Creates 100k view X Articles
16 Feb 2026
Contributed by Lukas
This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping...
The Luxury Era of The Creator Economy Has Arrived
12 Feb 2026
Contributed by Lukas
Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche a...
Where SEO Products Are Going
11 Feb 2026
Contributed by Lukas
In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promo...
The AI Prompt That Writes $100k Sales And Email Copy For You
10 Feb 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when...
10 Business Moats That Actually Protect Your Marketing
09 Feb 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs ...
The K-Shaped Future of Work
05 Feb 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They e...
Revenue Per Employee Is Skyrocketing
04 Feb 2026
Contributed by Lukas
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per F...
This AI Finds Peoples Calendly And Books Sales Demos
03 Feb 2026
Contributed by Lukas
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it...
The True Economics & ROI of a Super Bowl Ad.
02 Feb 2026
Contributed by Lukas
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack rea...
AI Has Introduced Product Slop
29 Jan 2026
Contributed by Lukas
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then d...
10 SEO Lessons That Still Work in the AI Era
28 Jan 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, ...
AI Won't Destroy Jobs, It Will Create A Labor Shortage
27 Jan 2026
Contributed by Lukas
Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar a...
10 Ways AI Is Actually Changing Marketing
26 Jan 2026
Contributed by Lukas
Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory an...
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
22 Jan 2026
Contributed by Lukas
Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free prod...
How To Grow Fast On X
21 Jan 2026
Contributed by Lukas
Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low q...
Companies Ignoring Claude Code Will Get Left Behind
20 Jan 2026
Contributed by Lukas
In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We r...
How Claude Code Can Replace Your Marketing Team
19 Jan 2026
Contributed by Lukas
Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreac...
Most New Hires Are Dead Weight Without These Two Things
15 Jan 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking ...
The P*rnhub Email Recap Marketing Strategy
14 Jan 2026
Contributed by Lukas
Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. ...
Why People Hate Agencies
13 Jan 2026
Contributed by Lukas
hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products comp...
How To Get Rich Using Claude Code
12 Jan 2026
Contributed by Lukas
Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage ...
Why Intelligence Pales In Comparison To This
08 Jan 2026
Contributed by Lukas
Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klar...
How you should price yourself as an operator-creator
07 Jan 2026
Contributed by Lukas
In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorsh...
CEO Says Running Company Is a Sh*t Sandwich Everyday
06 Jan 2026
Contributed by Lukas
For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, Neil and Eric break down why running a c...
Companies Are Not Hiring In 2026
05 Jan 2026
Contributed by Lukas
Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs...
Why X Crushes Meta's Threads
01 Jan 2026
Contributed by Lukas
Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be ...
How Nano Banana Saved Google
31 Dec 2025
Contributed by Lukas
Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs...
The 7 Powers Of Business
30 Dec 2025
Contributed by Lukas
Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs,...
How Marketing Will Completely Change in 2026
29 Dec 2025
Contributed by Lukas
Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community...
Is Storytelling the New Marketing?
26 Dec 2025
Contributed by Lukas
Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doub...
What We Would Gamble On
24 Dec 2025
Contributed by Lukas
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only wo...
AI Law Firm Hits $100M But…
24 Dec 2025
Contributed by Lukas
In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. The...
Best Work Investment of the Year
22 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Your Hiring Strategy Is Broken (Here's Why)
18 Dec 2025
Contributed by Lukas
Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overw...
Founders Cannot Outsource Recruiting
17 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
The decline of AI
16 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
The Strip Club Sales Lesson That 10x's Your Pricing
15 Dec 2025
Contributed by Lukas
To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need ...
Why AEO is Overhyped
11 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Rich or King?
10 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Wa...
Founders Must Let The Cake Bake
09 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Elon Musk: Live Events Are The Only Remaining Luxury
08 Dec 2025
Contributed by Lukas
To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https:...
What's Working For Us In Marketing Right Now?
04 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Why SpaceX is Not For Everyone
03 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
How Big Of a Tradeoff is Hiring Top Talent During Scaling?
02 Dec 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players whi...
Why Gemini 3 Is A Godsend For Marketers
01 Dec 2025
Contributed by Lukas
To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need ...
These Are the 3 First Marketing Hires You Should Make
27 Nov 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Why GEO Startups Are F**ked
26 Nov 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
If I Wanted Enterprise Leads From Podcasts I’d Sponsor These
25 Nov 2025
Contributed by Lukas
For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms Growth Newsletter: https://levelingup.beehiiv.com/subscr...
Why Elon, Bezos and US Generals Ban PowerPoint from Meetings
24 Nov 2025
Contributed by Lukas
To get ad placements on premium websites, go to https://discover.taboola.com/ms In this episode, Neil and Eric break down why top leaders like Elo...
Why Our Thoughts On Influencer Marketing For Ourselves Have Changed
20 Nov 2025
Contributed by Lukas
Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influence...
Why is Organic Content So Expensive?
19 Nov 2025
Contributed by Lukas
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want...
Personal Brand vs Corporate Brand
18 Nov 2025
Contributed by Lukas
Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and w...
1 Millionaire vs Billionaire Mindset
17 Nov 2025
Contributed by Lukas
To get ad placements on premium websites, go to https://discover.taboola.com/ms. In this episode Neil and Eric dive into the “millionaire vs bill...
Fictional Character Generates Millions in Pipeline
13 Nov 2025
Contributed by Lukas
In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional ch...