This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric debate AI for revenue growth vs cost cutting, why SaaS savings are a distraction, and how large companies should think about topline expansion. They also unpack vibe coding, AI content repurposing, and why how-to content rarely converts. Hosted by Neil and Eric. Key Takeaways: AI should grow revenue, not just cut costs. Vibe coding beats rebuilding SaaS tools. How-to content drives traffic, not sales. Chapters: (00:00) OpenAI Content Experiment (02:12) AI Revenue vs Traffic (04:00) Enterprise AI Strategy (08:44) Cost Cutting vs Growth (12:48) OpenAI Trends & Adoption (16:08) AI Impact on Marketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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