In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hiring and CRO testing, and explain why human judgment still matters. The conversation also dives into reputation management SEO, including how search suppression works and why ethics matter. A candid discussion on prompts, productivity, work ethic, and the future of marketing in an AI-driven world. Key Takeaways • AI amplifies skill or laziness in marketing • Great prompts still require human judgment • Reputation management SEO has ethical limits Chapters (00:00) AI marketing prompts explained (02:05) Why Neil avoids AI copy (05:00) AI laziness in hiring (07:55) Using AI to solve problems (10:57) CRO popups and personalization (14:24) Reputation management SEO (18:56) Ethics and accountability

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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