Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil rank the latest AI tools they've tested for marketing, from autonomous agents like Hermes, OpenClaw, Codex, and Cloud Code to MCPs from HeyGen, Riverside, and Beehiiv. They break down why overloading agents makes them degrade fast, the real dollar value behind $200/month ChatGPT Pro vs Claude Max subscriptions, and how token costs are quietly blowing up company budgets. Plus the Anthropic IPO winners, smart token routing, and why selling AI services feels completely different from selling agency work. Key takeaways ◾Overloading AI agents makes them degrade fast ◾ChatGPT subsidizes far more value than Claude per dollar ◾Token costs are quietly wrecking company budgets Chapters 00:00 Ranking the latest AI tools 01:30 Forking agents to build cold outbound 03:20 Where Hermes and OpenClaw fail 04:30 ChatGPT Pro vs Claude Max value 07:40 Favorite MCPs: HeyGen, Riverside, Beehiiv 09:50 Why Anthropic stays quiet on disruption 11:30 Anthropic IPO winners 14:30 Betting on the Spurs 17:30 Karrot personalized LinkedIn ads break 18:30 The real cost of Pro subscriptions 22:00 Token routing and rising AI costs 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 📩Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅Subscribe for Daily Marketing Insights!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related