Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO. Key takeaways: Build lean B2B content teams that prioritize revenue, not just reach. Use data-driven charts and research workflows to attract high-LTV enterprise clients. Host intimate in-person events to unlock RFPs and multi-million dollar deals. Chapters:(00:00) Content costs explode to $250k (02:00) In-house content vs agencies (04:30) Data charts and research engine (06:10) Events outranking webinars for revenue (08:00) Intimate B2B executive hotel events (11:30) Speaking inside enterprise headquarters (16:00) Travel grind, jets and demand (18:40) Enterprise-focused content over vanity views (22:00) When paid talks don’t convert (28:30) Paying to speak at the right events (31:30) Executive programs and franchise deals (33:20) Find your best marketing channel

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