Eric and Neil break down a genius AI prospecting system a pool builder is using to target high-value homes, render custom backyard pools, and mail personalized postcards on autopilot. They also unpack Sequoia’s thesis that the next trillion-dollar AI company will sell work, not software, why AI works best when paired with human strategy, and how smart operators are using AI to create better content, better outbound, and better outcomes. Key takeaways ◾ AI can turn satellite imagery and rendering into hyper-personalized outbound. ◾ The next big AI opportunity may be selling outcomes, not software. ◾ Services businesses may benefit more from AI than most people realize. ◾ AI alone often produces mediocre work, but AI plus human judgment can outperform either one alone. ◾ Great prompts and real context lead to far better outputs than generic AI requests. ◾ The best creators are using AI to spot patterns, generate variations, and improve what already works. Chapters (00:00) How a pool builder uses AI to close bigger deals (02:17) Sequoia’s trillion-dollar AI thesis (06:39) Why AI alone still fails in business (07:58) ClickFlow for AI SEO content (08:32) Why AI + human beats AI alone (12:02) A smarter way to use AI for content creation

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