Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down why founders can’t outsource recruiting, how “A players” attract more A players, and why the first hires become your company’s DNA. They share a real hiring story (an “expensive” bet that paid off), a simple test to spot weak links on a team, and why replacing instead of micromanaging unlocks self-managing teams. You’ll also hear practical retention ideas for top talent, plus a quick take on YouTube growth trends, packaging vs. over-optimizing metrics, and why niche, high-intent audiences monetize better. Sponsored mention: Karrot.ai. Key takeaways: -A-players hire A-players, fast. -Don’t manage harder, hire better. -Views are vanity, revenue is strategy. Chapters: 00:00 Founder-led recruiting matters 01:00 Co-founder recruiting leverage 02:10 Expensive hire, huge upside 04:51 Naval’s “team interview” test 06:11 Replace, don’t micromanage 07:10 Small team, better results 08:01 Retain talent with alignment 09:09 ABM ads and landing pages 10:01 YouTube trend: simpler edits 14:30 Brain-rot views vs revenue 18:31 Wide TAM vs BOFU content 19:12 Growth metrics and focus 21:36 Entrepreneurship is a game 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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