In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at. Time-Stamped Show Notes: [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools. [01:54] These tools are ok to use with Twitter. [02:19] They ultimately recommend to avoid using tools and post manually. [02:20] That’s it for today! [02:22] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool. [02:28] Go to SingleGrain.com/giveaway to get your free copy. You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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